Group Director, Research and Analytics

About the Role

Sullivan is seeking a Group Director Research Analytics to own and advance how we measure report andoptimizebrandsexperiencesandcampaigns across our client portfolioallwith an eye towards enhancingbusiness outcomes. This is a senior leadership role that sits at the intersection of creative strategy and technology bringing analytical rigorandresultsto everything we do.

The ideal candidate is both a strategic thinker and a hands-on practitioner someone who can architect a measurement framework in the morning and pressure-test a GTM implementation in the a commanding point of view on analyticsa track recordof building scalable approaches across diverse clients and marketingobjectives and the credibility to influence at the executive level.

This is a rare opportunity to shape Sullivans analytics foundation defining the tools frameworks and culture that will drive how data informs creativity performance and storytelling for clients across financial services higher education and partner with Sullivans growth team to apply that same rigor to our own marketing program.

Key Responsibilities

Measurement & Strategy

• Define and lead Sullivans overall measurement philosophy establishingframeworks KPIs and reporting methodologies that scale acrossbrandswebsites campaigns andotherdigital experiences.

• Translate complex businessobjectivesinto sharp analytics strategiesidentifyingthe right data metrics and visualization approach for each engagement.

• Help quantify savings andvalue for clients in implementing our ideas..

• Serve as a senior thought leader across creative strategy and digital teams ensuring analytics is embedded in how we think not just how we report.

• Lead the development of qualitative and quantitative research plans in partnership with strategy; oversee execution directly or through third-party partners.

• Codify Sullivans measurement approach through scalable templates best practices and repeatable frameworks that elevate the agencys analytics maturity.

Client Leadership & Insights

• Serve as the senior analytics voice in client relationships leading measurement conversations presenting performance narratives andidentifyingopportunities to deepen analytical sophistication.

• Bridge technical depth and strategic clarity in every client interaction earning trust as both an expert and a partner.

• Proactively surface opportunities to integrate data and measurement into new and existing engagements.

• Operational & Agency Excellence

• Drive Sullivans internal analytics standards improving QA practices documentation and process across the team.

• Play a key role in new business efforts advising on measurement strategy and shaping analytics deliverables for pitches.

• Contribute to building the agencys broader analytics culture mentoringcolleaguesand modeling what data-driven thinking looks like in practice.

Dashboarding Reporting & Data Architecture

• Build and evolve client-facing dashboards in Looker Studio and Tableau with a strong emphasis on visual clarity narrative structure and business relevance.

• Maintain a deep understanding of how data flows across the analytics stack (GTM GA4 Looker Studio/Tableau database) including integrations with SQL databases.

• Deliver reporting thatdoesntjust surface numbers but connects performance to outcomes and tells a story that drives decisions.

• Tagging & Implementation

• Architect andmaintainwebsite tracking through Google Tag Manager including custom events triggers and variables for form submissions scroll depth video engagement and other key interactions.

• Partner with developers to design robust data layers and ensureaccurate consistent event tracking across all environments.
• Own QA and validation of all tagging implementationsmaintainingdocumentation and changelogs that uphold data integrity across clients.

Qualifications

• 8 years of experience in digital web or marketing analytics; agency experiencestronglypreferred.

• Experience leading strategic research andanaltyicsdesign and implementation.

• Advancedproficiencywith GA4 Google Tag Manager Looker Studio and Tableau.

• Deep hands-on experience implementing custom event tracking data layer design and tagging across complex web environments.

• Working knowledge of PostgreSQL or other relational databases.

• Proven ability to translate business questions into insight-driven analytics plans and to present those insights compellingly to both technical and non-technical audiences.

• Bonus: familiarity with SEO/AEO analytics A/B testing or workflow automation tools such as n8n or Alteryx.