Group Design Director, Brand Experience

About Team One:

Team One is Publicis Groupes fully integrated media digital and communications agency built to help premium brands thrive in a rapidly evolving world. Were known as the architects of aspiration helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences unmatched access and the agility to move at the speed of culture.

Were a team of 400 creators doers and difference-makers across six North American officesLos Angeles (our HQ) Dallas New York Chicago Atlanta and Boise. Together were proud partners to iconic brands including Lexus and the Lexus Dealer Association Marriott International The Ritz-Carlton Barclays The RealReal HKS Architects Metabo HPT KB Home Hewlett Packard Enterprise Moėt Hennessy Citi. and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity connection and exceptional culture that have been recognized with honors like Fast Companys Best Workplaces for Innovators and Ad Ages Best Places to Work.

The Kind of Design Leader Were Looking For:

You see the brand itself as an experience.

You understand that content social digital interactions physical environments technology service programming and culture are all design materialsand that the strongest brands createcontinuity across all of them.

You can move comfortably from thinking about how a brand appears in someones feed to how it feelswhen they walk through its doors.

You understand the power of physical experience but you also understand that the most influentialphysical experiences no longer end at the edge of the space. They become content. They createparticipation. They travel through communities and culture.

Most importantly you know how to orchestrate all of those expressions into a brand world that feelsdistinctive desirable and unmistakably premium.

About this Position:

Were looking for a Group Design Director who can help construct brands of elevated aspiration andworthsomeone with a modern point of view on luxury and premium design and the conceptualability to shape how a brand is experienced across every expression of its world.

This person will lead with a brand experience mindset understanding that a brand is no longer definedby any single channel or execution. It is experienced through content and social digital products and platforms places and spaces events and activations emerging technologies and the moments where all of those things intersect.

The Group Design Director will help establish and uphold a cohesive design vision across that entireecosystemensuring the same level of aspiration distinction and craft carries from a piece of content to adigital interaction to a physical experience.

A significant part of this role will be helping Team One expand how we design for the real world. Werelooking for someone who understands how brands can inhabit places spaces and experiences and howthose physical experiences can become catalysts for content conversation participation and socialexpression.

This is not a role for a traditional visual designer who thinks primarily in campaigns nor are we looking for adeeply technical experiential specialist. Were looking for a multidisciplinary design leader who can see and orchestrate the entire brand experience.

They will partner closely with creative directors designers strategists social and content teams producerstechnologists and clients to turn ambitious brand ideas into distinctive connected experiences.

What Youll Do:

Lead the Brand Experience

• Establish and guide the design vision for how our clients brands are experienced across content social digital physical and emerging channels.
• Translate brand strategy and creative platforms into cohesive design systems and experiences that feel unmistakably connected regardless of where someone encounters the brand.
• Ensure every expressionfrom a social asset or digital interface to a dealership activation or cultural experiencecontributes to a larger ownable brand world.
• Bring a sophisticated understanding of modern luxury and premium experience to the work
• ensuring aspiration and craft are evident at every touchpoint without relying on conventional luxury codes.

Design Across Places Spaces and Channels

• Lead and guide design across integrated brand experiences with a significant emphasis on physical environments activations retail hospitality dealerships events installations and cultural experiences.
• Understand how customer journeys spatial design environmental design content interaction and programming work together to create meaningful experiences.
• Help teams conceive physical experiences that are designed not only for the people who encounter them firsthand but to generate participation content conversation and social expression far beyond the physical footprint.
• Connect IRL experience with content and social thinking from the beginning rather than treating amplification as something added afterward.
• Bring enough understanding of experiential production and feasibility to guide concepts toward ideas that can ultimately be realized while partnering with specialists on technical execution.

Build Connected Brand Worlds

• Create and evolve visual and experiential systems that can flex across physical and digital environments without losing their distinction.
• Guide typography photography motion environmental graphics spatial expression digital design content and other elements of the brand experience.
• Partner with creative leadership to extend ideas across channels while maintaining a singular design point of view.
• Ensure individual executions build toward a recognizable and ownable brand world rather than becoming disconnected expressions.

Connect Design Culture and Technology

• Maintain a strong understanding of emerging technologies and how they are changing the ways people interact with brands content and physical environments.
• Partner closely with our Creative Director of Emerging Technology & Innovation to explore new forms of brand interaction and expression.
• Understand the creative potential of AI real-time technology spatial computing interactive environments and other emerging platforms without needing to be the technical expert implementing them.
• Continually explore changing consumer behaviors cultural signals and new creative disciplines that can expand how brands show up in peoples lives.

Set the Standard for Design Excellence

• Establish and uphold an exceptional standard for design aspiration craft and innovation across the agency.
• Lead inspire and mentor multidisciplinary design talent while raising the creative ambition of the broader organization.
• Partner with Creative Directors and Art Directors to strengthen design thinking within campaigns content and integrated creative platforms.
• Present and defend ambitious design recommendations to senior clients and agency leadership.
• Bring together designers creatives strategists technologists producers and external specialists around a singular experience vision.

What You Bring:

• 12 years of experience in design brand experience creative direction or related disciplines with meaningful experience leading multidisciplinary teams.
• A portfolio demonstrating the ability to build and steward premium brand experiences across multiple forms of expression rather than excellence within a single channel.
• Demonstrated experience working with luxury premium or aspirational brands and a sophisticated understanding of how design creates desire distinction and long-term brand value.
• Strong brand and visual design fundamentals including identity typography composition photography motion and visual systems.
• Meaningful experience designing for physical places spaces environments or experiential programs and an understanding of how those experiences connect to broader brand and cultural ecosystems.
• A strong understanding of how physical experiences can generate content participation and social expression.
• The ability to think simultaneously at the level of brand system customer journey environment content and individual touchpoint.
• Working knowledge of experiential production and feasibility with the ability to collaborate effectively with producers fabricators architects technologists and specialist partners.
• Strong curiosity and fluency around emerging technologies and their potential role within brand experience.
• Exceptional conceptual thinking presentation and client-facing skills.
• A demonstrated ability to mentor senior and emerging creative talent and raise the quality of work around them.
• Automotive hospitality retail entertainment or other premium experience-led category experience is highly valued.

Why Its Great to Work Here:

• We live by our C.O.R.E. values:
  • Collaborative - We work together to get better stuff done than we could alone.
  • Optimistic - Honest and confident in our quest forward; believing the impossible is possible.
  • Results-driven - Creativity is always in service of results and never for its own sake.
  • Entrepreneurial - Build something new. Shoot for the moon.
• We offer comprehensive benefits and work perks like great options for medical / dental / vision insurance 401(k) with company matching unlimited PTO generous paid parental leave tuition reimbursement family forming assistance reimbursement pet adoption assistance pawternity leave etc.
• We have a hybrid work schedule 3 days a week in office.
• Were part of Publicis Groupe which is a huge global network so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents VivaWomen Egalité etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called Team Fun that plans parties and events for us to celebrate birthdays holidays cultural moments etc. Some recent fun events include a flower bouquet bar origami lessons and hearing from creative entrepreneurs at our Moonshot speaker series.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.