Group Brand Manager- STSS

Valley City OH/Towson MD

3 days in office

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 43500 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As a Group Brand Manager youll be part of our Smart Storage team working as a hybrid employee. Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This role is laser-focused by brandspecifically including our Smart Storage brands - Vidmar Lista and Cribmaster - and aligned by category/trade to identify understand and drive end-user messaging and build equity strategies that are relevant creative and this role youll creates brand positioning fundamentals and brand equity creative & messaging tailored to each iconic brand. Develop key global category product messaging and marketing playbooks for NPD. The Group Brand Manager will also influence product and category decisions and brand visual design language. This role will ensure regional activation working with licensing partners and other organizational stakeholders to execute the brand and marketing plan. Youll get to:

• Prioritizes projects to ensure execution with excellence and focus on the most important business deliverables with special attention to the strategic growth of our key brands.
• Helps address issues and obstacles across teams to enable project completion and proactively escalates issues to the Marketing Director in a timely manner.
• Oversees brand building and aligns recommendations with the leadership team including:
• Target Definition for each brand
• Equity Positioning tailored to Vidmar Lista and Cribmaster
• Brand Standard Development and Consistent Implementation across all brand portfolio.
• Oversees brand budgets to ensure spending is in line with plan ensures team compliance with Finance guidelines and identifies cost savings.
• Influences Product and Channel teams to ensure adherence to brand standards and that brands are appropriately brought to life across multiple touchpoints.
• Coordinates with in-house Studio and external agencies to ensure strategic objectives for brands are being met and creative output is optimized.
• Writes clear and concise creative briefs with actionable and specific communication strategies for brands.
• Analyzes and interprets data to identify and effectively communicate key insights and business opportunities that lead to actionable resultsincluding user/channel research media/creative learnings etc.
• Develops new ideas to bring the right Customer Experience to life and express each Brands DNA.
• Develops recommendations and executes on Customer Experience elements: Shopper Experience Product & Package Design Digital/Online Experience.
• Leads Brand Strategy in alignment with category and brand objectives.
• Manages overarching strategy for multi-region NPD activation/launch initiatives ensuring brand strategy consistency.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• Bachelors degree preference in marketing or communications
• 6 years experience in a marketing or brand role
• Proficiency using PowerPoint and strong presentation skills
• Experince creating Brand Position & Fundamentals & Global NPD launch initiatives.
• Strategic Planning for category and brand-specific objectives
• Brand Governance to ensure consistency and compliance for iconic brands
• Collaborate on Budget Allocation for Marketing across all key brands

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

The salary range for this position is $95600 - 153900

• This is the lowest to highest annual fulltime salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level geographic location job-related knowledge skills qualifications experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
• The salary range listed in this job posting reflects the range for the primary location specified.
• The salary range may vary for other locations.
• The successful candidate may be eligible for annual merit increases.
• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs

#LI-CE1

#LI-Hybrid

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 43500 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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