Google Advertising Channel Manager

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Job Description

We are looking for a visionary and data-driven Google Advertising Channel Manager to own and lead our Google advertising channel across all global markets. This is a senior leadership role responsible for defining and driving the overarching strategy across all Google advertising properties including Search Display YouTube Performance Max Shopping and Demand Gen while partnering with a team of regional implementation specialists who execute campaigns in local markets. While this is a strategic leadership role this leader should be comfortable going in-platform when needed to guide strategy and coach team members.

This role sits at the intersection of strategy innovation execution and leadership and requires a leader who can think globally while empowering teams to execute locally.

• Own the end-to-end global Google advertising strategy across all properties including Google Search Display Network YouTube Performance Max Shopping and Demand Gen campaigns.
• Define channel vision goals KPIs and performance benchmarks aligned with overall business objectives.
• Stay ahead of Google product updates algorithm changes and beta opportunities ensuring the organization maintains a competitive edge.
• Develop global playbooks frameworks and best practices that guide regional implementation teams.

• Lead mentor and develop a globally distributed team of Google advertising implementation specialists across multiple markets.
• Foster a culture of collaboration innovation accountability and continuous learning across regions.
• Serve as the primary escalation point and subject matter expert for all Google advertising initiatives globally.
• Partner with regional marketing leads to ensure global strategy is adapted appropriately for local market nuances.

• Own and manage the global Google advertising budget ensuring effective and efficient allocation of spend across all markets campaigns and properties.
• Develop annual and quarterly budget plans in partnership with Finance and regional marketing leadership aligning investment levels with strategic priorities and business goals.
• Establish a global budget governance framework defining clear processes for budget requests approvals reallocations and reporting across regional teams.
• Monitor pacing and spend performance across all markets in real time proactively identifying over- or under-spend and making data-driven adjustments to maximize return on investment.
• Lead budget forecasting and scenario planning exercises modeling the potential impact of investment changes on key performance metrics across markets.
• Partner with regional implementation specialists to ensure local budget execution aligns with global strategy and approved spend plans.
• Deliver regular budget performance reports to senior leadership providing clear visibility into spend efficiency and ROI across all markets and properties.
• Identify opportunities to improve cost efficiency across the channel including through audience optimization bid strategy refinement and smarter budget distribution across the funnel.

• Establish a global performance measurement framework ensuring consistent reporting and analytics across all markets.
• Monitor channel performance holistically identifying trends opportunities and areas for improvement across regions.
• Drive budget allocation decisions across markets and campaign types to maximize global ROI and efficiency.
• Champion a rigorous test-and-learn culture overseeing structured experimentation across markets to accelerate learnings.

• Partner closely with Creative Analytics Product and regional Marketing teams to ensure cohesive campaign execution.
• Act as the internal Google evangelist educating stakeholders on channel capabilities innovations and performance.
• Collaborate with the Google partnership team to leverage platform betas insights and co-marketing opportunities.

• 10 years of experience in digital marketing with at least 7 years of hands-on Google Ads expertise across multiple properties.
• 5 years of experience managing global or multi-market paid media programs at scale.
• Proven track record of leading and developing high-performing geographically distributed teams.
• Deep expertise in Google Ads platform including Search Display YouTube Performance Max AI Max Shopping and Demand Gen.
• Strong analytical skills with experience using tools such as Google Analytics 4 Looker or similar BI platforms.
• Experience managing large-scale advertising budgets ($2M) across multiple markets.
• Excellent communication and stakeholder management skills with the ability to present to senior leadership.

• Google Ads certifications across multiple properties.
• Experience working with a Google Premier Partner or directly with a Google account team.
• Background in both B2B and B2C advertising strategies.

Trek Benefits:

Flexible and fun company culture
Competitive health care
PPO & HDHP medical plan options Dental insurance Vision insurance
Flexible Spending Accounts (FSA)
Free life insurance & optional term life insurance
Competitive vacation package
401(k) with match and Employee Stock Ownership Plans (ESOP)
12 weeks of maternity leave with 100% pay
Flexible holiday schedule 10 company holidays
Tuition Reimbursement up to $15000! (Undergraduate & Masters programs)
Employee discounts on all product
Deep partner retail discounts

We are an Equal Employment Opportunity (EEO) Employer. Trek strictly prohibits discrimination on the basis of race color creed religion gender gender identity pregnancy marital status partnership status sexual orientation age national origin veteran or military status disability medical condition genetic information or any other characteristic prohibited by federal state and/or local laws. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination.

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