Google Ads Associate

This is a remote position.

Position Summary:

• Were looking for a data-driven highly motivated Google Ads Contractor.
  

What youll be doing:

• Help manage the day-to-day of BILLs Google Ads accounts (Search Display Performance Max Display and YouTube) optimizing for lead and pipeline generation
  
• Identifying trends in our own data utilizing tools like platform data Salesforce and Tableau as well as in the market to optimize spend and performance-based insights
  
• Spending time in accounts setting up and optimizing campaigns ad groups keyword lists negative keywords bidding strategies ad copy ad assets/extensions A/B tests and more
  
• Assisting other paid managers in various paid platforms by executing tasks campaign maintenance pulling data analyzing reports and enhancing performance
  
• Help oversee campaign budgets and performance for all paid search advertising channels
  
• Staying up to date on Google Ads product releases betas algorithm updates and search marketing trends in the industry that can benefit advertising channels
  
• Analyzing reports search term data performance trends and recommending the necessary changes to work towards improving performance
  

• Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g. Microsoft/Bing Ads)
  
• Practical knowledge and understanding of the Google Ads platform and Google Ads Editor including how to set up campaigns conduct keyword research and strategize
  
• Analytical and quantitative skills; bias towards data-based decision making
  
• Excel/Google Sheets experience in data manipulation and analysis
  
• Experience with Google Analytics (GA4)
  
• Experience in landing page optimization ad copy writing and A/B testing to drive conversion improvements
  
• Ability to multitask balance and juggle responsibilities in a fast-paced environment
  
• Willingness to assist on different projects accounts and campaign needs
  

To stand out:

• Experience specifically in B2B marketing - ideally SAAS
  
• Experience in FinTech or the financial/accounting industry
  
• Experience with Enterprise reporting and BI tools - especially Tableau