Go-to-Market Sales Enablement, Business Lead

At Freddie Mac our mission of Making Home Possible is what motivates us and its at the core of everything we do. Since our charter in 1970 we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.

Join Freddie Mac as our next Business Lead and Sales Enablement liaison for Go-to-Market (GTM) Strategy in our Single-Family Division in McLean VA. This is an outstanding opportunity totranslate go-to-market strategy into clear actionable tools insights and experiences that enable customer-facing teams to engage the market with confidence and consistencydriving our mission to make homeownership and rental housing more accessible and affordable. As a key contributor you willconnectstrategy to executionensuring frontline teamsunderstandwhat is changing why it matters to customers how to position it and what actions will accelerate adoption of priority now and contribute to our mission to #makehomepossible!

At Freddie Mac we aim to build a positive impact on the housing finance system through strategic customer relationships and targeted market engagement. Our ambitious goals include making meaningful contributions to the housing market through strong account-based partnerships and deep customer insights. Togetherwerededicated to delivering personalized value through our products and solutions addressing specific homeownership challenges for our key committed tooperatingsafely and soundly ensuring our customer-centric approach benefits communities nationwide for years to come.

In this role you will serve as a trusted advisor to sales and Go-to-Market teams to design and execute against GTM strategies that align with Single-Familys priorities andobjectives advancing company goals through targeted account-based approaches. Yourexpertisewill combine organizational insight with customer-centricmethodology supporting ourteamsand key accounts through strategic transformation.

Yourexpertisewill be instrumental in driving these efforts:

• GTM Enablement Strategy:Develop and execute scalable enablement strategies that translate business product and market priorities into clear actionable plans that equip customer-facing teams for successful execution.

• Market & Sales Readiness:Plan coordinate and manage frontline outreach for priority GTM initiatives translating strategy into targeted engagement plans that define audiences timing desiredactionsand execution across customer-facing teams.

• Sales Tools & Content:Equip frontline teams with targeted messaging conversation guidesplaybooksand point-of-need resources that enable consistent effective customer outreach and conversations.

• Learning & Activation:Design targeted enablement experiences that build knowledge confidence and application while reinforcing priority messages and behaviors across the GTM lifecycle.

• Insights & Optimization:Leverage marketingcustomer and performance insights into continuous improvements to GTM strategy and execution.

• Cross-Functional Leadership:Influence across GTM customer engagement product marketing communications and educationto align stakeholderseliminatefragmentation and deliver simple scalable enablement solutions.

• Bachelors Degree or equivalent experience in Business Marketing Communications or related field preferred
• 10 years of relevant go-to-market and sales enablement experience withdemonstratedsuccess in customer-centric initiatives
• 3 years of change management experience supporting organizational initiatives in business environments
• Experience using data analytics CRM systems and delivering content across digital and traditional channels
• Strong customer service orientation along with outstanding written and verbal communication presentation and reporting skills
• Demonstratedexperience collaborating with executives cross-functional teams and supporting change across business audiences and platforms
• Proven ability to execute go-to-marketobjectives support strategic implementation plans and deliver high-quality results with measurable outcomes
• Experience or knowledge of mortgage industry financial services or regulated B2B environments preferred
• Certification or knowledge of change management frameworks orCRMplatforms preferred

• Passion for customer-centric strategy and account relationship building
• Leveragedata insights to support market trend analysis and customer needs assessment
• Talent for translating complex go-to-market concepts into clear actionable plans and executable initiatives
• Drive accountability and attention to detail in project execution
• Navigate organizational change with confidence and strategic thinking
  

Current Freddie Mac employees please apply through the internal career site.

We consider all applicants for all positions without regard to gender race color religion national origin age marital status veteran status sexual orientation gender identity/expression physical and mental disability pregnancy ethnicity genetic information or any other protected categories under applicable federal state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

A safe and secure environment is critical to Freddie Macs business. This includes employee commitment to our acceptable use policy applying a vigilance-first approach to work supporting regulatory mandates and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.

CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.