GM, Marketplace

Leland is building the home for ambition in the age of AI. We connect people with the experts programs and communities they need to land the job get into the school or upskill for a world being rewritten by AI. We help businesses become AI-native through training hiring and infrastructure. Since our founding in 2021 weve helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us and weve built a product that takes that seriously.

Were looking for a high-agency operator to own a large two-sided marketplace at the intersection of education career development and expert knowledge. Youll run the supply and demand engine across one of the broadest category footprints in the space and increasingly with both human and AI experts serving customers.

Leland is a marketplace where ambitious people find the experts and services they need to reach goals that actually matter. Getting into Harvard Business School. Landing a McKinsey offer. Passing the LSAT. Breaking into investment banking. Acing the MCAT. Pivoting into product management. Upskilling in AI to stay ahead in a fast-moving market.

The category footprint is wide: MBA admissions management consulting private equity investment banking product management law school medical school dental school college admissions masters programs PhD programs executive coaching leadership development career coaching AI strategy GMAT GRE LSAT SAT MCAT USMLE and dozens more with thousands of customers working with Leland experts every month across all of them.

The Marketplace GM owns the full business. That means owning supply (the quality quantity and activation of the expert network) and demand (the customers who come to Leland to find them). It also means expanding into new categories developing enterprise partnerships (including early deals deploying AI experts for large-scale workforce upskilling) and finding the growth vectors that compound the platform over time.

This is already an eight-figure business. The next GM takes it further.

High ownership. Real P&L. Reporting to our Head of GMs.

Expert Supply. The marketplace is only as good as the experts on it. Youll own the strategy for recruiting vetting activating and retaining a high-quality bench of experts across every category human and AI alike because more great experts in more categories means more reasons for customers to come stay and refer.

Customer Demand. Youll own how customers find Leland why they convert and how well theyre served understanding the acquisition funnel optimizing conversion across categories and ensuring the customer experience drives retention and word of mouth.

Category Expansion. Leland currently serves 50 categories spanning career development school admissions and test prep. There are more to open and youll identify where the demand exists recruit the supply to serve it and launch new categories with urgency.

Enterprise. An early-stage but high-potential channel. Companies are coming to Leland to deploy AI-delivered services for workforce upskilling and outplacement at scale. Youll develop and grow this motion alongside the core marketplace.

You understand how two-sided markets work. You know that supply and demand both need dedicated attention that the unit economics matter and that growth comes from finding the right lever and pressing hard. Youve done this before: at a startup a marketplace company or somewhere you had to figure it out yourself.

Ideal backgrounds include:

• GM operator or founder at a marketplace or platform business

• Revenue or growth leader at an edtech coaching or content company

• Early operator at a high-growth startup who owned a P&L or a major business line

Youve owned a number and moved it carrying a quota leading a sales or growth team or running a business where you were responsible for the top line. The pattern were looking for: you identified an opportunity built a motion and executed it. Not delegated. Did it. Youre comfortable with data and know what metrics matter for a marketplace (GMV take rate conversion LTV CAC NPS) and how to find the insight that changes what you do next.

You dont need to be an MBA admissions expert or a consulting recruiting guru but you need genuine respect for the goals our clients are chasing. Theyre high-stakes personal and outcomes-driven. The best people in this role care about getting clients where theyre trying to go not just hitting a booking number.

You build with AI in your own work. Youre not learning about it from the outside; its already part of how you operate. Thats table stakes here.

• You find the pull. Youre not waiting to be told which lever matters; youre testing reading the data and doubling down on whats working.

• Youre a builder. You dont just manage what exists. You create new programs new supply pipelines new ways to activate experts and convert customers.

• You build with AI. Its how you work how you think through problems and how you move faster than people who dont.

• You treat the business like its yours. You know the numbers. You make decisions like they cost real money.

• Youre high-agency. When somethings broken you fix it. When theres an opportunity you move on it.

• You move fast. Leland is not a slow-moving organization. The people who thrive here ship things and learn from them.

• You care about the mission. Were helping people reach ambitious goals. That matters and the best people here feel it.

GMs at Leland operate like founders with a platform behind them. You own the roadmap for your business earn resources as you demonstrate traction and see your compensation and equity grow as the business does. You start with the full Leland platform as your unfair advantage the brand the audience the distribution the payment rails and you build from there. Youll work directly with Head of GMs Nick Van Slooten and work closely with our CEO John Koelliker. Leland is based in Lehi Utah and we work in person every day. The team is small the pace is fast and the work is real.

• The chance to join a world-class team helping people achieve their career and educational dreams

• Work in a collaborative high-energy environment where your contributions have a direct impact

• Operate in a fast-paced AI-native environment

• We dont hire people who merely want to work for a great company; we hire people who want to make a great company

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.

Required Experience:

Director