Global OEM Brand Manager

This Individual will lead strategy development and growth initiatives for assigned OEM brands by collaborating with global and regional marketing segment leadership and sales teams. Conduct market and gap analyses identify customer needs and develop action plans that drive business growth and strengthen Sherwin-Williams position as a preferred supplier.

Provide strategic direction through customer insights competitive intelligence brand positioning and value proposition development. Coordinate global pipelines and business activities support product approvals and help prioritize opportunities by customer region and market segment.

Partner with marketing and communications teams to execute branding marketing campaigns demand generation activities and training programs that improve sales effectiveness and customer engagement. Support market expansion by identifying new business opportunities developing proposals and presentations sharing best practices and collaborating with regional sales teams to achieve financial and growth objectives. Advocate for value-based selling while supporting customer negotiations industry engagement and long-term account development.

Strategy Development:

• With marketing (global and regional) as well as segment and regional leadership build the business plan for an assigned list of OEM brands including:
• Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
• Voice of Customer:productneeds both today and for the future.
• Mapping of strategy and right to win by brand
• Global coordination of pipeline and activities by brand
• Guidance on gaps related to physical infrastructureand headcount requirements
• Provide competitive intelligence and positioning guidance.
• Branding strategy & execution ensure Sherwin-Williamsis understood as market leader and holds a preferred supplier position with assigned global brands
• Support refinement of business & marketing strategy through investigation and communication of market trends and through collaboration efforts with broader marketing and sales teams
• Involvement in industry associations and trade shows in cooperation with segment management
• In coordination with segment marketing manager driveproductand industry training across the sales teams within responsible brand and/or geographic areas to improve our call effectiveness in the sales process.

Marketing Communication:

• Collaborate withMarketing Manager &Marketing CommunicationsteamregardingHeavy Equipment segment specific market materialsincluding marketing activities related to assigned OEM brands
• Lead demand generations activities / design & deliver market & product training both internally & externallyin support of assigned OEM brands

MarketExpansion:

• Global responsibility for value proposition development deployment best practice sharing and replication across assigned OEM brands
• Together with theregional salesorganizations;identifyand prioritize a pipelinebyassignedbrandof new business across all technologies thatdeliverson our financialobjectivesover the planning period.
• Supportsales effortsso that theregionalteam and resources areoptimizedfor pipeline expansion and close rate.
• Together with segment and product managementprovide direction on prioritization by customer and region andhelpdriveprioritization andapprovalsof Sherwin-Williams productsin-order to enable sales execution.
• Lead thedevelopment of proposals and presentationsrelated to assigned OEM brands/customers.
• Whenappropriatesupport directlythe contract negotiation and execution process for newlyacquiredcustomers.
• Be an advocate of value proposition selling(new business and top-grading existing)

Minimum Qualifications:

• Must have Bachelors degree or higher or at least seven (7) years of work experience in coatings
• Must have at least five (5) years of working experience in industrial coatings industry within sales and/or marketing

Preferred Qualifications:

• Have a Masters in Business Administration (MBA)
• Have specific segmentsales experience
• Have global sales experience