Global Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBUs top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence partnering across an XF team to deliver afirstclassCOPD launch. You bring a strategic mindsetcrossculturalcommunication strength and the ability to simplify complexityamplifying brand strategy and shaping ahighperformancepatientfocusedculture across global and country teams.

Major Duties and Responsibilities:

As the Global MarketingDirectoryou willbe accountable for:

• Brand Strategy and Launch Excellence: Lead the development socialization and continuous refinement of the global brand strategy value proposition and positioning for COPD; translate strategy into clear priorities success metrics and launch plans aligned with enterpriseobjectives.

• Signature Initiatives: Design pilot and scale signature initiatives to accelerate adoption and sustain growth.

• Market and Regional Partnership: Build strongtrustbasedpartnerships with T8 markets the Global Launch Lead and Regional Leads; drivealignment and readiness ensuring local execution is informed by insights and grounded in common guardrails.

• Insights and Evidence: Integrate clinicalrealworld competitive and market access insights to guide strategy; partner with medical HEOR and market access to shape evidence generation and value communication.

• GotoMarketand Omnichannel: Define segmentation targeting and omnichannel strategy (including C360 andnextbestactionframeworks) tooptimizeHCP and patient engagement and measure impact across touchpoints.

• AI and Digital Enablement: EmbedAIpoweredcapabilities responsibly across planning content operations and analytics to enhance precision speed and scalability while adhering to compliance standards.

• CrossFunctionalLeadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical regulatory market access insights digital supply and finance to derisk launch and accelerate performance.

• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning investment allocation and ROI optimization.

• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews andcoursecorrectquickly to deliverinyearandlongtermobjectives.

Requirements/Qualifications:

Education:Bachelorsdegree iswithbusinessdegree orscientificexpertiseas preferred.Mastersdegree is desired.

Experience:

• Significant experiencelaunching biologics and deliveringend to endbrand leadership in specialty care.

• Deep knowledge of commercial strategy and core methodologies including positioningcampaign developmentforecasting pricing and reimbursement market research and competitive intelligence.

• Proventrack recordengaging external stakeholders (e.g. KEEs prescribers payers) and converting insights into actionable strategies.

• Preferred: Direct experience launching medicines in one or more of the US Japan or China; respiratory or immunology experience a plus.
  
  

Special Skills/Abilities:

• Strong strategic thinkingdecisionmaking and problem solving with the ability to simplify complexity and set clear choices.

• Demonstrated ability to collaborate and lead across functions andgeographieseffective influence without authority.

• Bias for action witha track recordof translating ideas into measurable outcomes.

• Robust analytical organizational and communication skills (written and verbal).

• Comfortable operating amid ambiguity and managing multiple priorities in afastpaced highlycrossfunctionalenvironment.

• Proven ability to build develop and inspirehighperformingteams and an inclusivepatientcentricculture.