Global Insights Manager Marketing

The Insights Manager is responsible for supporting business and marketing partners by providing insights that facilitate data-driven marketing and business strategies and decision-making. Global Insights serves as the voice of the market as it relates to brand health consumer behavior and attitudes marketing effectiveness and competitive dynamics.

The primary focus of this role is to lead and evolve core brand insights initiatives to strengthen brand as a driver of growth by measuring performance informingdecisions and identifying opportunities to enhance impactsuch as global brand health and equity tracking campaign and creative effectiveness sponsorship measurement and other strategic brand initiatives ensuring the organization is measuring and understanding brand performance effectively.

In this role the Insights Manager oversees the design and execution of research programs manages external partners and synthesizes multiple data sources to deliver clear actionable insights. The role leverages a combination of foundational and agile research approachessuch as tracking ad hoc studies and community-based researchto connect marketing efforts to brand outcomes and support business growth.

The Insights Manager also plays a key role in shaping how the organization measures and evaluates brand performance strengthening methodologies improving consistency across work and upskilling stakeholders on brand insights and measurement approachesensuring insights are effectively understood adopted and connected to broader business priorities.

Enterprise offers an excellent benefits package with market-competitive pay comprehensive healthcare packages 401k matching & profit sharing schedule flexibility paid time off and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience education location and skill level

Enterprise Mobilityis a leading provider of mobility solutions owning andoperatingtheEnterprise Rent-A-CarNational Car RentalandAlamo Rent A Carbrands through its integrated global network ofindependent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rentalcarsharing truck rental fleet management retail car sales as well as travel management and other transportation services to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

We are hiring now for immediate openings. Responsibilities include:

• Manage and oversee assigned research programs and projects including objective setting methodology partner evaluation roadmaps timelines budgets and overall delivery.
• Own and evolve core brand insights programs (e.g. global brand tracking campaign and creative effectiveness sponsorship and partnership measurement) ensuring quality consistency scalability and alignment to broader business priorities and learning agendas.
• Guide and oversee brand research studies and measurement approaches ensuring strong methodology high-quality data collection data accuracy rigorous analysis and actionable reporting.
• Synthesize data across brand insights initiatives (e.g. tracking campaign performance sponsorship measurement and secondary research) evaluating marketing effectiveness and translating findings into clear actionable insights that link brand performance to business outcomes.
• Manage stakeholder intake priorities and communication shaping brand learning plans and ensuring alignment on business questions expectations and application of insights.
• Build and maintain strong relationships with cross-functional stakeholders ensuring brand insights are understood relevant and actively applied to decision-making.
• Oversee vendors research partners and platforms supporting brand insights programs ensuring quality timeliness and value of external support.
• Serve as a subject matter expert in brand insights and measurement supporting the upskilling of stakeholders and team members on methodologies tools and best practices.
• Supervise and develop team members as applicable providing guidance on research design analysis and storytelling while fostering professional growth.
• Enhance the effectiveness of brand measurement and insights strengthening methodologies tools and processes and connecting brand performance to broader market cultural and consumer trends. Elevating the credibility and impact of the Global Insights function

In addition to these job functions candidates will also need to display proficiency in the following Competencies:

• Building Relationships
• Communication
• Ethics and Values
• Managing and Developing People
• Planning and Organizing
• Problem Solving
• Results-Oriented

Equal Opportunity Employer/Disability/Veterans

Minimum:

• Bachelors Degree
• 6 years of Marketing Insights or Research experience including translating data trends and competitive intelligence into actionable business insights
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

• Masters Degree in Market Research Social Sciences Analytics Statistics or Mathematics
• Experience working in a global or multi-market environment
• Experience in travel mobility or hospitality industries
• Proven experience in leading and managing research programs from conception to completion
• Experience with research platforms (e.g. Qualtrics)
• Experience managing and developing people