Global Director, BDR Strategy & Operations

Fluence (Nasdaq: FLNC)is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets we are transforming the way we power our world for a more sustainable future. For more information please visit.

Job Description:

Role Overview

The Global BDR (SDR / BDM ) Strategy Lead is a senior hands-on global leader within the global Corporate Marketing team responsible for shaping how prospects move through the customer journey from first signal to qualified opportunity and how marketing engagement converts into revenue. This role owns the intersection of customer experience ABX campaigns and revenue execution serving as the connective tissue between Global Marketing regional marketing leads BDR teams and Sales. You ensure that engagement intent and buying-group signals are translated into clear BDR actions consistent motions and trusted opportunities.

Key Focus Areas

• Own the global BDR performance scorecard and KPI framework in partnership with regional teams.
  Work closely with regional BDR and marketing leaders to review performance and drive continuous improvement.
  Serve as the connective tissue with regional marketing leads to design best-in-class customer journeys and BDR motions.
  Partner with Marketing and ABX teams to influence campaign design and signal quality.
  Define inbound outbound and ABX BDR motions aligned to buyer stage and account intent.
  Ensure BDR outreach reflects campaign context and journey stage.
  Establish qualification standards that protect Sales trust.
  Partner with RevOps to ensure CRM visibility and attribution.

• You lead the how of revenue development being a stakeholder in customer journeys plays scorecards and governance that turn interest into conversations conversations into opportunities and opportunities into pipeline velocity.

• You Lead the How - You are accountable for how customers progress through the journey and how BDR teams operationalize that journey. You ensure ABX and demand campaigns are designed with clear BDR entry points buyers experience continuity from marketing through sales and Sales receives well-qualified opportunities they trust. You act as the central integrator aligning global standards with regional execution so the customer journey feels intentional not fragmented.

Key Experience

• 8 years of experience in B2B revenue sales development demand generation ABX or GTM strategy roles within complex multistakeholder buying environments.

• Proven ownership of BDR / SDR operating models including inbound outbound and accountbased motions with clear standards for qualification SLAs handoffs and performance.

• Demonstrated experience shaping the customer journey from first engagement through opportunity creation ensuring continuity between marketing campaigns BDR execution and sales conversations.

• Handson experience partnering with Marketing and ABX teams to design campaigns that generate actionable signals and translate cleanly into BDR outreach and buyinggroup engagement.

• Strong track record owning performance frameworks and scorecards including KPI definition reporting cadence and working with regional teams to turn insights into behavior change and results.

• Deep familiarity with buyinggroup dynamics intent signals and multithreaded outreach strategies especially in long complex sales cycles.

• Working fluency with core revenue and ABX platforms including Salesforce (leads contacts accounts opportunities and reporting) and intent / data platforms such as Demandbase and ZoomInfo to support targeting prioritization and BDR execution.

• Experience working globally partnering with regional marketing and BDR leaders to balance global standards with local execution realities.

• Strong RevOps and CRM orientation with an understanding of lifecycle stages attribution data hygiene and visibility from campaign engagement through opportunity outcomes.

• Experience governing vendoraugmented models with clear guardrails that protect customer experience ABX quality and Sales trust.

• Demonstrated ability to influence without authority aligning Marketing BDRs Sales and RevOps around shared outcomes and a unified revenue motion.

• Youre a builder at heart. You thrive in ambiguity and love turning complexity into clarity designing systems journeys and motions that didnt exist before and making them work at global scale.

• You think in customer journeys not silos. You instinctively see how marketing engagement ABX signals BDR outreach and sales conversations should connect and you design experiences that feel intentional relevant and seamless to the buyer.

• You bring growth and revenue motion fluency. You understand how accountbased programs should translate into human conversations buyinggroup progression and real pipeline not just activity or awareness.

• You own the workflow and scorecard not just the story. Youre comfortable defining success building BDR scorecards and using data to drive behavior coaching and continuous improvement across regions.

• You earn Sales trust. You design qualification standards and motions that Sales believes in because they improve opportunity quality velocity and win confidence not just volume.

• Youre a global connector. You naturally serve as the connective tissue between global strategy and regional execution partnering closely with regional marketing leads and BDR leaders to codesign bestinclass customer journeys and motions that work locally and scale globally.

• You balance rigor with empathy. You bring structure standards and governance but you also understand the human side of revenue teams and design systems people actually want to use.

• Youre energized by impact. You care deeply about outcomes better conversations stronger opportunities faster pipeline progression and you take pride in building engines that compound value over time.

• You lead through influence. You align Marketing BDRs Sales and RevOps without relying on hierarchy using clarity credibility and shared outcomes to move teams forward

Our Culture

At Fluence our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate collaborate and lead with purpose ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness active listening and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. Were committed to delivering exceptional value that exceeds expectations by understanding our customers needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable game-changing solutions that shape a brighter more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset pushing ourselves and each other to accelerate progress and create lasting success.

Equal Opportunity Employer
At Fluence we believe great teams are built on a collaborative and connected culture. Were proud to be an Equal Opportunity Employer and welcome qualified applicants of all backgrounds. Employment decisions are made without regard to race color religion sex sexual orientation national origin age disability veteran status gender identity or expression genetic information or any other status protected by law.

Work Authorization
To join our team youll need to be legally authorized to work in the United States at the time of application and throughout your employment without the need for employer sponsorship. Please note that Fluence does not sponsor work visas for this position.