Global Digital Marketing Manager

Building the people that build the world.

With platforms in HVAC and Detection and Measurement SPX Technologies builds innovative solutions that enable a safer more efficient sustainable world. Through our RiSE talent development framework we Reach Identify Strengthen and Engage our employees to support them in their continued development. Were a global company of problem solvers collaborators and innovators and our businesses build solutions that impact the world.

As part of Coolings Engineered Air Movement group TAMCO is an innovative manufacturer of high-end superior quality dampers and air control products that serve commercial industrial and institutional markets. With its high attention to detail for products that are durable maintenance free energy efficient and unparalleled in performance companies rely on TAMCO to provide comfort and mission critical and industrial cooling solutions.

How you will make an Impact (Job Summary)

SPX is a diverse team of unique individuals who all make an impact. As the Global Digital Marketing Manager you will lead the strategy governance optimization and performance of the Aids to Navigation digital ecosystem. You will create a unified scalable digital marketing approach across global AtoN brands websites campaign channels analytics and lead generation programs while partnering closely with marketing sales product management IT corporate digital teams and external agencies to support business growth and improve customer experience.

What you can expect in this role (Job Responsibilities)

While each day brings new opportunities at SPX your core responsibilities will be:

1. Digital Strategy Website Governance and Customer Experience

• Develop and execute a unified digital marketing strategy across AtoN brands verticals and regions to support awareness engagement lead generation and revenue growth.
• Own the governance and optimization of the AtoN website portfolio including brand sites regional sites campaign landing pages and future consolidated digital platforms.
• Establish website standards for content ownership user experience SEO accessibility analytics lead capture brand consistency and ongoing maintenance.
• Improve the digital customer journey by simplifying navigation strengthening calls to action improving product and solution findability and supporting buyer needs across key AtoN markets.
• Support integration of new acquisitions brands products or regions into the AtoN digital ecosystem.

1. Digital Execution Projects and Campaign Enablement

• Lead website redesign consolidation migration and enhancement projects in partnership with internal stakeholders IT corporate digital teams and external agencies.
• Manage website content updates page optimization campaign landing pages and digital publishing workflows in collaboration with marketing managers and content owners.
• Partner with sales and marketing stakeholders to create digital lead generation pathways including forms calls to action landing pages nurture campaigns and conversion tracking.
• Support marketing automation and CRM integration by ensuring website forms lead capture points campaign tracking and nurture workflows align with sales and business development processes.
• Manage external vendors and agencies supporting website development SEO SEM analytics UX content migration hosting and digital performance.
• Translate business needs into digital requirements scopes of work project timelines testing plans launch plans and post-launch optimization priorities.

3. Analytics SEO Performance Measurement and Digital Governance

• Own SEO strategy and website optimization including keyword research on-page and technical SEO content optimization metadata internal linking Core Web Vitals page speed mobile experience site health and ongoing search performance monitoring.
• Manage digital analytics and performance tracking frameworks including GA4 Google Tag Manager Google Search Console CRM reporting and related tools to measure website performance campaign effectiveness lead quality and conversion outcomes.
• Build dashboards and performance reporting to track website traffic engagement lead quality campaign attribution CRM performance conversion rates SEO performance and ROI.
• Coordinate paid search paid social email SEO and campaign tracking efforts to ensure consistent UTM use campaign measurement and performance optimization.
• Serve as the primary AtoN global marketing representative for corporate digital initiatives platform decisions analytics standards and enterprise digital governance.
• Stay current on B2B digital marketing best practices industrial marketing trends SEO changes marketing automation analytics and user experience standards.

What we are looking for (Experience Knowledge Skills Abilities Education)

We each bring something to the table and we are looking for someone who has:

Required Experience

• 57 years of experience in digital marketing website management SEO marketing operations demand generation or a related discipline.
• Demonstrated experience leading website redesign migration consolidation or optimization projects.

Preferred Knowledge Skills and Abilities

• Experience managing corporate global B2B industrial manufacturing or multi-brand websites strongly preferred.
• Experience with WordPress or similar content management systems SEO strategy and technical optimization digital analytics tools such as GA4 Google Tag Manager Google Search Console or Ahrefs and CRM/marketing automation platforms such as Salesforce HubSpot Marketo or similar systems.
• Ability to translate business strategy into practical digital marketing plans website roadmaps requirements scopes of work execution plans and measurable outcomes.
• Strong analytical mindset with the ability to interpret data identify insights develop dashboards and recommend action based on performance results.
• Ability to manage cross-functional stakeholders and external agencies with clarity accountability and follow-through.
• Strong attention to detail in digital content user experience reporting campaign tracking and brand consistency.

Education & Certifications

• Bachelors degree in marketing digital marketing communications business information systems or a related field required.
• Relevant certifications in SEO analytics marketing automation content management systems or digital marketing platforms are preferred.

Travel & Working Environment

• Hybrid role based in Franklin TN with an expectation to work onsite four days per week.
• Collaborates with global teams and external partners including occasional meetings outside standard business hours to support teams across time zones.

How we live our culture

Our culture is at the center of what we do and more importantly who we are. Our core values set a standard for how we manage ourselves and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team each of us leads at SPX.

What benefits do we offer

We know that the well-being of our employees is integral. Our benefits include:

• Competitive and performance-based compensation packages and bonus plans
• Educational assistance leadership development programs and recognition programs

Our commitment to embrace diversity to build a culture of inclusion at SPX

SPX is an Equal Opportunity Employer. All candidates will be evaluated on the basis of their qualifications for the job in question. We do not base our employment decisions on an applicants race color religion age gender or sex national origin ancestry marital status sexual orientation gender identity or any other protected ground. We are committed to an inclusive barrier-free recruitment and selection processes. We are pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with the Disabilites Ace 2005. Should you require accommodation at any time please advise Human Resources or our Talent Acquisition Team.

Compensation Disclosure

• For use by Ontario employers with 25 or more employees for positions with expected compensation of $200000 CAD /year or less.

The expected compensation for this position is between $lowest amount and $highest amount per year. This range reflects the anticipated compensation for the role based on factors such as qualifications experience and market conditions.

This job posting is for an existing position that is currently vacant.

Use of Artificial Intelligence

We use automated tools including artificial intelligence to support the screening and evaluation of applicants for this role.