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FT Assistant Athletic Director Media Operations

Shaw University


Job Location:

Raleigh, WV - USA

Monthly Salary: Not provided by the employer
Posted: 30 June 2026 (30+ days ago)
Application Deadline: 27 September 2026
Vacancies: 1 Vacancy

Job Summary

Job Summary:

The Assistant Athletic Director for Media is responsible for managing the athletics departments public communications media relations and digital storytelling. The Assistant Athletic Director for Media also ensures the effective execution of game day events.

Essential Job Functions:

  1. Athletic Communications & Media Relations
  • Serve as the primary sports information contact for the department managing all public facing communications for intercollegiate athletics
  • Develop and execute a comprehensive communications strategy to promote all sports programs
  • Build and maintain relationships with local regional and national media outlets to secure coverage of athletes coaches and events
  • Promote athletic achievements milestones awards and special events through press releases media kits and event coverage

  1. Digital Media & Social Media
  • Oversee the athletics website ensuring schedules rosters bios results and news are accurate and up to date
  • Manage and create engaging content for official athletics social media accounts (e.g. Facebook Instagram Twitter/X)
  • Produce graphics photos videos and multimedia to support promotional campaigns
  • Maintain brand consistency across all digital platforms

  1. Game Day & Event Coverage
  • Coordinate live streaming photography and broadcast support for home and away events
  • Assist with preseason media days action shots and team videography
  • Provide on-site communications during games and events to ensure accurate timely reporting

  1. Publications & Content Creation
  • Develop and distribute print and digital publications such as fact books game notes and press releases
  • Compile and report statistics to conferences and governing bodies

  1. Administrative & Policy Support
  • Help develop and administer departmental policies and office functions
  • Assist in fundraising and community outreach activities related to athletics
  • Valid drivers license with the ability to be approved to operate university-issued vehicles
  • Strong communication leadership and organizational skills
  • Ability to work evenings weekends holidays and travel as required

Supervisory Responsibilities

None

Minimum Job Qualifications

Education and/or Experience

  • Bachelors degree in communications or related field
  • Valid drivers license with the ability to be approved to operate university-issued vehicles
  • Strong communication leadership and organizational skills
  • Ability to work evenings weekends holidays and travel as required

Certificates Licenses or Registrations

CPR First Aid and AED certification required upon hire.

Other Competencies (skills abilities behavior)

Must have a philosophy that is consistent with the Mission Vision and Core Values of the organization. Vision commitment and experience in achieving goals and pursuing excellence is critical; ability to work both independently and collaboratively in a dynamic and demanding environment. Must have strong verbal and written communication and organizational skills; proven ability to manage multiple complex assignments with sensitivity to deadlines priorities and changing circumstances; demonstrated professional work ethic and positive problemâsolving attitude. Must be able to read write and speak fluently in English.

Physical Demands

Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally) bending and carrying. Ability to travel extensively. The Ability to travel frequently and work flexible hours including nights and weekends.


Required Experience:

Director


About Company

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Located in downtown Raleigh, NC, Shaw University offers a career-focused education in a supportive family environment.

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