Freelance Associate Director, Performance Content Reddit, Social & Influencer

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

Provide cross-capability support for AEO/GEO by strengthening how brands show up across Reddit social platforms creator content influencer ecosystems and community-driven discovery surfaces.

• Identify the most influential social Reddit creator and community surfaces shaping AI-generated answers and consumer discovery.
• Translate brand priorities into practical social and influencer activation opportunities that improve visibility credibility citations and sentiment.
• Support Reddit/community strategy including conversation mapping topic prioritization subreddit relevance creator/community partnerships and engagement recommendations.
• Partner with SEO/GEO teams to understand which social and community signals may influence AI visibility and answer inclusion.
• Develop prompt-informed content and conversation hypotheses for priority brands and categories.
• Recommend practical Shared channel activations that can be executed by social influencer PR or community teams.
• Help document learnings from pilots so teams can understand what worked what did not and what should scale.

Key Outputs

• Reddit and social opportunity maps.
• Influencer / creator activation recommendations.
• Community relevance and sentiment inputs.
• Shared channel AEO/GEO activation plans.

Pilot learning documentation.

• Strong experience in social strategy influencer strategy Reddit/community strategy or social listening.
• Understanding of how social platforms Reddit YouTube TikTok creators and forums influence consumer trust and AI/search discoverability.
• Comfortable working across strategy and activation.
• Strong ability to simplify complex digital/social behavior for non-expert stakeholders.
• Experience with regulated or brand-sensitive categories preferred.

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