Founding Content Marketing Lead

This is a founding content marketing lead role reporting directly to the VP of Marketing. Youll own content strategy and execution from zero to one building out positioning campaigns and the strategic direction for how the company invests its marketing efforts. Youll be strategic but also hands-on executing content across case studies webinars blogs social and video. The role sits at the intersection of strategy and execution with a junior content person supporting you on production tasks.

• Own content strategy and positioning across all channels: LinkedIn case studies video Instagram and social
• Create and execute content campaigns that resonate with researchers and show how the product helps them do better work
• Interview customers and translate insights into compelling B2B content and narratives
• Build and manage the content calendar making strategic decisions on which channels and formats to prioritize based on prior success
• Work with product marketing and events teams to align messaging and turn successful campaigns into repeatable playbooks
• Test and scale new content formats including video webinars and social-first content

1. 8 years in B2B SaaS content strategy product marketing editorial or brand storytelling roles
2. Track record of owning content strategy end-to-end at a startup or high-growth company
3. Comfort across multiple content mediums including video case studies blogs and social platforms
4. High ownership mentality and ability to make strategic decisions on content direction without a playbook

• Experience starting content from zero at an early-stage startup or building something from the ground up
• Strong personal brand or experience as a social media creator
• Passion for the B2B SaaS space and proven ability to grow an audience or build credibility in a vertical

• Base salary: $120000$160000 depending on experience
• 10% performance bonus (OTE: $132K$176K)
• Meaningful equity ownership
• Comprehensive healthcare and dental coverage
• Flexible time off