Founding Content & Creative Lead

Our client is a rapidly growing culturally buzzed-about consumer brand that people are quite literally framing on their walls. They are looking for a Founding Creative Lead with 2 to 5 years of experience to be the creative brain behind everything they makeand talented enough with their own hands to execute it.

You are a socially native creator who can concept shoot edit and design content that stops the scroll. Working directly with the CEO you will define what thoughtfulness looks like for a generation turning a wide emotional rangefunny weird romantic tender and a little unhingedinto cultural momentum.

What Youll Do

• End-to-End Creation: Concept shoot edit and design short-form social content end-to-end for TikTok Reels and other channels. You move fast and love making a lot of things.
• Creative Direction: Art direct and creatively direct any creators popups stunts or campaigns brought to life by the Growth Lead ensuring everything looks intentional and distinct.
• Format Invention: Invent repeatable formats and content series that make the brand instantly recognizable and culturally relevant across social media.
• Guard the Vibe: Set and maintain the quality bar for all creative outputruthlessly killing anything that feels generic cringe or over-polished before it ships.
• Strategic Collaboration: Partner closely with the CEO on taste voice and brand identity while bringing your own distinct creative ideas to the table.

What You Bring

• 25 years of experience creating high-performing content for a modern consumer brand agency or as a standalone creator.
• True multi-hyphenate skills: You dont just manage creative; you can pick up a camera edit the video and design the graphic yourself.
• Social fluency: A deep native understanding of TikTok and Reels algorithms trends and visual subcultures.
• A strong point of view: An exceptional eye for taste and design with the ability to balance the humorous and unhinged with the tender and romantic.
• Proximity: Ability to work on-site 5 days a week in their New York City office.