FLEX Manager, Lifecycle Loyalty Promotions
Job Location:
Bethesda, MD - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
This is a temporary position.
The Manager Lifecycle Loyalty & Promotions Marketing role will lead special projects spanning the entirety of the customer lifecyclefrom strategy and planning through activation and optimization. This role brings a deep understanding of the customer at every stage of the journey to shape recommendations and drive initiatives that improve engagement loyalty and lifetime value. The Manager will provide direction across lifecycle initiatives by managing project plans aligning priorities and ensuring key milestones dependencies and cross-functional deliverables remain on track. A core component of the role is guiding lifecycle content strategy and refresh planning across campaignshelping define what should evolve when it should evolve and how updates should be sequenced to optimize the customer experience and operational efficiency. The Manager will oversee the creative refresh roadmap partner across teams to ensure content changes are delivered as intended and synthesize outcomes and learnings to inform future enhancements. | |
| CANDIDATE PROFILE | |
| Education and Experience Required | |
Education and Experience Preferred
| |
| CORE WORK ACTIVITIES | |
- Support special projects spanning the full lifecycle by driving project governance across intake launch measurement and optimization while maintaining visibility into milestones dependencies and key decisions.
- Manage the creative refresh roadmap including prioritization and recommendations for sequencing updates across campaigns to balance customer experience operational capacity and business priorities.
- Manage content planning and review for lifecycle updates by shaping messaging direction ensuring creative and copy align to brand and business objectives and confirming readiness for activation.
- Support the delivery of planned content and campaign updates partnering with cross-functional teams to ensure changes are implemented accurately quality standards are met and campaigns are ready for launch.
- Assess performance across lifecycle initiatives and content updates by interpreting results identifying insights and opportunities and translating learnings into future optimizations and roadmap recommendations.
- Anticipate risks timeline impacts and decision points and drive timely resolution through clear communication mitigation planning and escalation when appropriate.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Manager
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
