Category Marketing Manager Fishing

Position Summary:

The Category Marketing Manager is responsible for leading the development and execution of strategic marketing initiatives that support category merchandising priorities product launches and brand objectives across Bass Pro Shops Cabelas branded products and key national brand partners. This role serves as the primary liaison between Merchandising and Marketing for assigned merchandise categories driving alignment collaboration and omni-channel execution across all marketing channels.

This role will guide cross-functional teams in developing omni-channel marketing strategies that deliver a premium customer experience support category sales and profitability goals and strengthen brand positioning. The Category Marketing Manager will also play a key role in identifying opportunities for innovation process improvement and stronger integration between Merchandising and Marketing.

ESSENTIAL FUNCTIONS:

Lead the development and execution of strategic marketing initiatives product launches campaigns and enterprise priorities

Partner closely with Merchandising leadership and Marketing teams to establish strategic priorities and marketing focus areas for Bass Pro Shops and Cabelas branded products as well as select national brand partners.

Develop and manage budgets for assigned business areas and initiatives.

Partner with enterprise analytics teams to evaluate marketing performance measure return on investment (ROI) and identify actionable insights related to sales margin customer engagement shopper behavior and inventory performance.

Monitor sales margin inventory and customer trends to identify opportunities and risks within assigned categories.

Identify opportunities to integrate cross-functional expertise customer insights and analytical resources into merchandising and marketing planning.

Contribute to the development of future-focused marketing and merchandising strategies that improve organizational effectiveness and customer engagement.

ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

Preferred: Bachelors Degree in Marketing Business Communications or Related

Years of experience: 4-6

KNOWLEDGE SKILLS AND ABILITY:

Strong understanding of merchandising and marketing strategy within a retail environment

Passion for the outdoors and alignment with the Bass Pro Shops and Cabelas brand values

Omni-channel retail marketing experience preferred

Experience working with branded product strategies and national brand partnerships

Strong strategic thinking and problem-solving abilities

Self-starter with a high level of accountability and ownership

Ability to influence and collaborate across multiple business functions and leadership levels

Ability to analyze data and translate insights into actionable business strategies

Proficient in Microsoft Office Suite

TRAVEL REQUIREMENTS:

10%

PHYSICAL REQUIREMENTS:

Regularly performs computer work and sits.

Occasionally walks.

Seldomly stands or lifts up to 50lbs.

WORK ENVIRONMENT:

Office

INDEPENDENT JUDGEMENT:

Performs duties within scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.

MANAGEMENT LEVEL:

Manager

Role is typically full-time

Role needs email access.

Role never works remote.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at