Field Marketing Senior

Overview:

At Zebra we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring we develop smart solutions that anticipate our customers and partners needs and solve their challenges.

Being part of Zebra Nation means you are seen heard valued and respected. Drawing from our unique perspectives we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations their employees and those they serve.

Youll have opportunities to learn and lead in a forward-thinking environment defining your path to a fulfilling career while channeling your skills toward causes you care aboutlocally and globally.

Come make an impact every day at Zebra.

What Were Looking For:

The primary purpose of the Field Marketing Senior Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem activating vertical campaigns through VARs resellers and distributors managing MDF end-to-end and driving measurable sell-through and pipeline results. The role will activate execute and develop partner demand programs while maintaining strong channel and field relations. This role drives visibility to and adoption of integrated messaging through the partner channel promotes new product launches through partner-facing enablement and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth.

This role requires hybrid work (3 days per week in office) in the Lincolnshire IL or Holtsville NY locations.

Responsibilities

• Manage MDF programs end-to-end from partner proposal and campaign co-creation through execution proof of performance and ROI reporting to leadership and partners

• Serve as the voice of the channel to internal vertical and product marketing teams translating partner field insights activation gaps and market feedback into campaign adjustments and program recommendations

• Assist in the development of Local GTM Strategy along with territory sales leadership including reputation demand creation (including events & ABMs) plus sales / channel enablement

• Work on content and campaign selection and localization to align with top sales priorities in territory

• Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts

• Partner with multiple marketing functions sales business intelligence strategy and services to support the achievement of the local sales target

• Be the marketing support for key strategic named and territory accounts across multiple routes to market direct partner distribution etc.

• Build & nurture a customer reference pipeline in region

• Support in-country NPI and PR activities in partnership with global

• Create comprehensive local GTM marketing plans

• Influence marketing driven territory pipeline and revenue and provide recommendations

• Ensure successful seller adoption of enablement materials and local customer reference pipeline

Qualifications

Required Qualifications:

• Bachelors degree in business discipline

• 5 years experience in Marketing including at least 2 years in channel marketing partner marketing or field marketing in a B2B technology environment working with VARs resellers or distributors

  • Equivalency: Candidates with 3 years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution

Preferred Qualifications:

• Channel partner marketing experience including MDF/co-op program management partner co-marketing campaign development and partner enablement in a B2B technology environment

• Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities

• Organizational and communication skills

• Virtual team working and influencing skills

• Ability to technically understand how products fit in to create and deliver a solution

• Inquiry management & lead routing systems CRM PRM

• Basic understanding of portfolio for effective local execution

• Event management

• Budget and project management

• Execution of demand Programs

• B2B Sales & Channel Experience Desired

Travel Requirements: Up to 25%

Equal Opportunity Employer:

Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position please contact us at

Know Your Rights:

sus Derechos:

will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation at .

Pay Range:

$96800.00 - $145200.00 Annual

Incentive Compensation:

In addition to base pay Zebra offers this role the opportunity to earn a performance-based annual cash incentive at a target equal to 10% of base pay in accordance with the terms of the applicable incentive plan.

Zebra Total Rewards:

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive including healthcare wellness inclusion networks and continued learning and development offerings. We offer community service days in addition to the traditional insurances compensation parental leave employee assistance program and paid time off offerings depending on the country where you work.

Salary offered will vary depending on your location job-related skills knowledge and experience.

Additionally all Zebra roles are eligible for cash incentive programs. For example sales roles have additional opportunity to earn substantial variable compensation tied to quota most other roles the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

Benefits:

We understand the importance of work-life balance and wellbeing which is why we offer flexibility for our teams including: hybrid work adaptable hours Summer Flex Fridays Focus Fridays and an annual companywide well-being day to promote revitalization and success.

Job Posting Statement:

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers please be aware our recruiters will always connect with you via @ email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

AI Technology Statement:

Zebra Technologies leverages AI technology to evaluate job applications using objective job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However every decision regarding interviews and hiring is made by our dedicated team because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data see our Zebra Privacy Policy.