Field Marketing Manager (Remote)
Job Summary
- Lead Experiential Strategy.Design and manage experiential events including roundtable dinners tradeshows networking events webinars and regional partnership activations to build authentic relationships and enhance brand affinity.
- Develop Market-Specific Campaigns. Create and localize high-impact campaigns messaging and materials tailored to each assigned market collaborating with Campaigns Digital Marketing Brand Strategy and Portfolio Marketing to align with Aledades value proposition and the needs of regional providers.
- Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel leveraging data-driven insights and collaborating closely with Regional Sales Directors Growth Development Reps (GDRs) and Network Development Leaders (NDLs).
- Market Engagement & Lead Generation. Build strong relationships with key opinion leaders subject matter experts influencers and medical societies acting as a trusted partner and advocate for value-based care in local communities.
- Analytics Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.
- Bachelors degree in Marketing Business Healthcare Administration Public Health or a related field
- 8 years of experience in field marketing account-based marketing event marketing or experiential marketing preferably within healthcare or a health system
- Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences events and meetings (approximately 35%)
- 2 years of experience with marketing automation technology preferably Hubspot.
- Experience engaging with executive-level leaders including physicians and healthcare decision-makers
- Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
- Demonstrated success in creating and executing experiential marketing tactics that drive lead generation engagement and deepen relationships
- Able to solve complex challenges creatively while managing multiple stakeholders
- Strong understanding of the value-based care landscape and experience working with independent physicians physician organizations and FQHCs
- Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledades mission
- Outstanding organizational skills and attention to detail
- Experience in organizing and managing executive-level events and community engagements
- Demonstrable experience successfully managing Agile projects
- Must carry a valid drivers license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Required Experience:
Manager
About Company
#LI-KC1 Who We Are: Aledade PBC, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country ... View more