Field Marketing Manager (mfd) – North America
Boston, MA - USA
Job Summary
xSuite is growing its North America presence and is looking for a hands-on Field Marketing Manager to own end-to-end event and community marketing for the region. Youll drive our webinar and event calendar from first concept to post-event follow-up be the face of xSuite within the industry communities and partner ecosystems that matter to our SAP-focused buyers and act as the connective tissue between global HQ marketing and local execution in North America. Youll join a young dynamic team both the Global Marketing team and a US team built around a driven BDR strong AEs and seasoned GTM leadership.
Events & Webinars End-to-End: Plan produce and run the full lifecycle of North America events and webinars concept speaker/content coordination promotion logistics execution and post-event follow-up/reporting.
Industry Communities & External Stakeholders: Build and manage relationships with industry associations user groups analysts and partner organizations relevant to SAP-driven finance and procurement audiences.
Pipeline Generation & Sales Impact: Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline qualified meetings and revenue opportunities.
Customer Contact & Case Studies: Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.
Lead Processing in HubSpot: Own lead capture routing and follow-up workflows in HubSpot for all North America events and campaigns ensuring clean handoff to the BDR/sales team.
Budget Co-Ownership: Shape and manage the regional marketing budget to maximize impact with co-ownership in driving overall marketing strategy for North America.
HQLocal Bridge: Act as the link between global marketing HQ and North America execution keeping regional plans aligned with central priorities and vice versa.
Message Localization: Translate central messaging campaigns and content into initiatives that land with the North America market and its specific audiences.
Hands-On Delivery: This is a builder role not a strategist-only seat youll be running the logistics as much as setting the plan.
Experience working hand-in-hand with software sales teams with a strong understanding of pipeline generation lead conversion and sales enablement.
Proven experience organizing B2B events and webinars end-to-end (not just supporting them
Working knowledge of HubSpot for lead management campaign tracking and reporting
Experience managing relationships with industry communities associations or external partner/stakeholder networks
Comfort engaging directly with customers and turning those relationships into case studies and proof points
Comfort operating as a bridge between global and local teams translating central strategy into regional action
A growth mindset: comfortable in a scaling organization willing to build processes where none exist yet
Hands-on mentality: equally comfortable planning a strategy and stuffing swag bags
Willingness to travel frequently including bi-yearly HQ visits and Boston office team events
Dynamic growing international team
Bi-yearly HQ visits in Europe
Attractive compensation
Real ownership: you shape how North America event and field marketing is run including budget and strategy not just execute a playbook
Comprehensive benefits: Medical Dental Vision and Short- and Long-Term Disability coverage
401(k) with employer matching
Unlimited Paid Time Off within reason
Dog-friendly office
Required Experience:
Unclear Seniority
About Company
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