Experiential Marketing Manager

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue Washington with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI cloud data product development and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards take ownership and continually challenge ourselves and one another to be better. We work hard support each other and take genuine pride in what we deliver for our clients partners and teams.

At Blueprint youll work alongside talented people with different experiences expertise and perspectives. Youll have opportunities to take on meaningful challenges expand your skills and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

In This Role

In this role you will work closely with marketing and business partners to plan and execute go-to-market programs for a portfolio of physical and live experiences. You will help bring a globally recognized entertainment brand to life through theme park attractions location-based experiences events exhibitions and other experiential programs. You will work with operators venues production companies creative agencies and cross-functional marketing partners to develop campaigns from strategy through execution while managing timelines budgets assets approvals and performance reporting. The role is remote with flexibility to accommodate time-zone differences and will be measured by the successful execution of go-to-market campaigns

Key Responsibilities

Develop and activate brand marketing programs for a portfolio of theme park lands and attractions location-based experiences traveling exhibitions fan events and experiential brand activations.

Partner with experience operators production companies venue partners and creative agencies to develop opening campaigns ongoing marketing programs and seasonal campaigns that drive awareness attendance and brand engagement.

Own end-to-end brand marketing for experiences from strategy and positioning through go-to-market planning and in-market execution.

Translate franchise and business priorities into clear marketing briefs messaging frameworks creative direction and integrated campaigns that resonate with audiences and guests.

Build scalable frameworks toolkits and operating models that enable experiences marketing programs to scale across partners venues regions and major franchise moments while maintaining brand consistency.

Identify opportunities to extend the brand into culture and community through fan events conventions pop-ups live moments and other experiential programs that generate earned media and reinforce broader franchise engagement.

Develop integrated communications plans across owned earned paid partner retail and on-site channels collaborating with editorial social web PR influencer community media and regional marketing partners.

Manage program operations including scopes timelines budgets contracts approvals creative assets on-site execution invoicing and reporting.

Monitor program performance including attendance audience growth brand impact and earned reach and use insights to support continuous improvement and test-and-learn initiatives.

Required Qualifications

7 years of marketing experience in theme parks location-based entertainment experiential or event marketing live entertainment or destination marketing.

Direct experience working at or alongside established experience operators IP holders theme park organizations location-based entertainment companies traveling exhibitions large-scale live events or experiential agencies.

Proven experience managing partnerships with operators venues production companies and agencies while balancing brand integrity with commercial objectives.

Strong understanding of place-based and experiential marketing including opening campaigns ongoing attendance marketing seasonal programs and on-site guest experience marketing.

Experience developing and executing integrated marketing programs across owned earned paid partner retail and on-site channels.

Strong project management skills with the ability to manage multiple concurrent programs while balancing scope timelines budgets venues and external partners.

Strong cross-functional collaboration and influencing skills within matrixed organizations and external partner environments.

Strong business communication writing and relationship-building skills.

Bachelors degree in Marketing Business Communications or a related field or equivalent professional experience.

Preferred Qualifications

Direct experience marketing theme park lands attractions location-based entertainment or large-scale live events for IP-led experience operators.

Experience marketing global entertainment properties gaming franchises or other large consumer brands across both physical and digital touchpoints.

Familiarity with player- and fan-driven communities and experience creating programs that build cultural relevance audience engagement and repeat visitation.

Salary Range

Pay ranges vary based on multiple factors including without limitation skill sets education responsibilities experience and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $90000- $100000 USD annually. The salary/wage and job title for this opening will be based on the selected candidates qualifications and experience and may be outside this range.

Location: Remote

Benefits

Blueprint believes that healthy supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include:

• Medical dental and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities

Benefits and eligibility may vary based on role employment status and location.

Equal Employment Opportunity

Blueprint Technologies LLC is an equal opportunity employer. We consider qualified applicants without regard to race color religion sex pregnancy childbirth or related medical conditions sexual orientation gender identity or expression national origin ancestry age disability genetic information marital or familial status military or veteran status citizenship status or any other characteristic protected by applicable law.

Applicant Accommodations

If you need a reasonable accommodation to participate in any part of the application or interview process please contact