Executive Producer- Beach Happy Company
Orange Beach, AL - USA
Job Summary
Beach Happy is seeking a highly creative hands-on Executive Producer / Head of Content to lead the strategy production and execution of all Beach Happy content. This is the senior-most content position within the company and is responsible for turning the Beach Happy brand into a consistent recognizable content platform across social media Beach Happy Radio podcasts events partnerships road experiences and emerging channels.
This role requires much more than managing a content team. The Executive Producer is a working producer who can develop the idea cast the right personality organize the production capture the content identify the moment and get it published. The position leads a lean production team of Road Hosts and Shooter/Editors and is responsible for maintaining a fast consistent content operation without sacrificing the authenticity and personality that define the Beach Happy brand.
The ideal candidate combines creative vision strong editorial instincts production expertise operational discipline and an understanding of what makes personality-driven content perform. This person should be equally comfortable developing a new content series directing talent planning a multi-city shoot reviewing audience performance managing a production budget or picking up a camera and editing a piece themselves.
Essential Responsibilities
- Content Strategy & Daily Production: Own the overall Beach Happy content strategy weekly production slate shooting routes production calendar and publishing cadence across all platforms. Maintain a consistent flow of approximately 24 publishable pieces per day while ensuring there are no unnecessary gaps in content production or distribution.
- Creative & Format Development: Develop repeatable content formats recurring series beach and destination features interviews event coverage personality-driven concepts partner content and other programming that can grow with the brand. Continuously identify new people places trends and moments that can become compelling Beach Happy content.
- Editorial Direction & Brand Voice: Own the editorial direction of Beach Happy content including storytelling captions tone pacing visual approach and publishing standards. Ensure content remains authentic entertaining positive family-friendly and consistent with the Beach Happy brand while avoiding content that feels overly scripted or overproduced.
- Hands-On Production: Personally shoot and edit content using mobile and mirrorless cameras and fast-turn editing platforms such as CapCut or Adobe Premiere. Capture clean audio in uncontrolled public environments recognize strong moments in real time and produce same-day content when needed. This position must remain capable of stepping into any stage of production rather than relying entirely on the team.
- Team Leadership & Talent Development: Lead cast coach schedule and develop Road Hosts and Shooter/Editors. Establish clear expectations for production quality speed ownership and output while helping on-camera talent strengthen their interviewing storytelling self-shooting and content instincts.
- Road & Field Production: Plan and oversee Beach Happy road production throughout the Gulf Coast and on multi-day regional or destination shoots. Coordinate routes schedules locations travel lodging transportation equipment production access and other logistics required to keep the crew operating efficiently in the field.
- Events Activations & Partnerships: Lead content planning and coverage for Beach Happy events venue activations partnerships tourism opportunities and other brand experiences. Ensure important events have clear production ownership and that content opportunities are identified before during and after each activation.
- Beach Happy Radio: Oversee Beach Happy Radio programming from concept through execution including programming strategy recurring segments rotation voice breaks station IDs sponsor integrations and other original audio content. Create opportunities for radio programming and personalities to generate additional social and digital content.
- Podcast & Long-Form Content: Oversee Beach Happy podcast and recurring long-form programming including format development cadence guest planning recording post-production publishing and distribution. Build each long-form production with social distribution in mind and identify multiple short-form pieces that can extend the life and reach of each episode.
- Publishing & Distribution: Oversee the complete content workflow from capture through final publication. Ensure finished content is properly formatted and distributed for TikTok Instagram Reels YouTube Shorts Facebook and other relevant platforms while maintaining an organized pipeline of upcoming and reusable content.
- Content Performance & Audience Growth: Monitor audience growth engagement content performance and platform trends to determine what is working and where the team should adjust. Use performance data alongside strong creative judgment to improve formats publishing decisions and future production priorities.
- Budget Vendors & Production Resources: Manage content-related production expenses and resources including equipment software licensing travel freelance support vendors paid amplification and other production needs. Maintain appropriate oversight of spending and provide regular reporting on content investments and performance.
- Cross-Functional Leadership: Work closely with Beach Happy leadership and internal teams to identify business priorities partnerships events personalities and stories that should become content. Balance planned production with the flexibility to respond quickly when an unexpected opportunity or culturally relevant moment arises.
- 5 years of experience producing personality-driven social-first digital entertainment lifestyle travel hospitality or comparable content with a daily or near-daily publishing cadence.
- Proven ability to personally shoot AND edit short-form content and deliver finished work on a fast or same-day timeline.
- Strong proficiency with CapCut Adobe Premiere or comparable editing software along with experience shooting on both mobile and mirrorless cameras.
- Advanced understanding of TikTok Instagram Reels YouTube Shorts Facebook and how content should be adapted for different platforms.
- Demonstrated experience developing successful recurring content formats and identifying stories and moments that connect with an audience.
- Experience casting managing coaching and directing on-camera personalities and production team members.
- Proven experience growing digital audiences and using analytics and performance data to guide future content decisions.
- Strong editorial judgment storytelling instincts copywriting skills and ability to maintain a consistent brand voice across multiple content formats.
- Experience planning and executing multi-day or multi-city production travel including schedules locations equipment transportation and other field-production logistics.
- Experience managing production budgets vendors resources and recurring financial reporting.
- Experience with radio streaming audio podcasting music programming or other recurring audio/long-form programming is strongly preferred.
- Experience producing within a small fast-moving team where individuals are expected to work across traditional production.
- Gulf Coast hospitality tourism entertainment live event travel music or creator-brand experience is preferred.
- Must live on the Gulf Coast or be willing to relocate.
- Valid drivers license and current passport required.
- Must be available for frequent regional travel multi-day production trips evenings weekends events and seasonal production demands.
This is a hands-on leadership position. The Executive Producer must be able to lead the entire content operation while remaining personally capable of shooting editing producing and publishing. Candidates who have moved entirely away from hands-on production will not be the right fit for this role.
Required Experience:
Exec
About Company
The most famous beach bar in the country. The Flora-Bama Lounge, is located famously in Orange Beach, Alabama and Perdido Key, Florida. It has long been a landmark of the Gulf Shores community and provides live entertainment 365 days a year. Also the home of the Bushwacker, with live ... View more