Executive MBA Marketing and Communications Strategist

Essential Duties & Responsibilities

• Develops coordinates and executes communications marketing and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience
• Creates writes and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy
• Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets
• Supports university media relations and the application of public relations campaigns
• Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records
• Coordinates related content and publication needs graphic arts design and printing. Coordinates the printing of publications and marketing materials using on- and off-campus vendors
• Other duties as assigned

Knowledge Skills & Abilities

• Knowledge of communications public relations marketing branding graphic design and social media
• Ability to write proofread and edit clear concise persuasive and grammatically correct communications
• Ability to collect synthesize and process information quickly and accurately with attention to detail
• Ability to think both creatively and strategically
• Skill in multi-tasking project management prioritization and organization

Minimum Education & Experience

• Bachelors degree in related field
• 2 years of relevant experience
• Equivalent combination of experience and education may be considered

Job Level Overview

Specialized Contributor Level 2 - A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine and resolution requires exercising judgment analysis advisement creativity and understanding broader sets of issues. May provide assistance to entry level staff.

Additional Responsibilities

• Serve a lead role in planning and managing the EMBA annual alumni event Sharpen the Saw supporting strong alumni engagement and program visibility.
• Support the collection analysis and reporting of program ranking data for external media outlets and professional organizations.
• Oversee the design procurement and inventory management of EMBAbranded clothing and merchandise ensuring brand alignment and cost efficiency.
• Assist in the delivery of student programming during oncampus events including orientations residency experiences and graduation.

Additional Preferred Qualifications

• Experience using CRM platforms such as HubSpot Constant Contact or similar systems to manage email campaigns automate workflows and track performance metrics (e.g. open rates clickthrough rates conversions).
• Proficiency with design tools such as Canva Adobe Express or comparable platforms.

FLSA Category

Work Location

Compensation

Application Materials

When you are ready to complete an application for this position please be prepared to submit the below requested information. This will be required to ensure your application is processed in a timely manner.

Candidates must be eligible to work in the United States.

Additional Details

In compliance with NYSs Pay Transparency Act the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position candidates work experience education/training key skills internal peer equity as well as market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results as determined by Human Resources. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race color creed age marital status sex gender religion sexual orientation gender identity gender expression national origin veteran status or disability in its hiring admissions educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act the Americans with Disabilities Act the New York Human Rights Law or similar applicable law.

If you need reasonable accommodation for any part of the application and hiring process please contact the Human Resources office at or email your request to. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.