Executive Director, Marketing, PR, & Communications

Under administrative direction this position provides strategic leadership and oversight for district-wide marketing public relations and communications; oversees public information media relations marketing campaigns digitial and print communications and ensures alignment of messaging across all colleges and departments. This role is responsible for developing and executing an integrated communications strategy that advances institutional visibility supports enrollment goals strengthens community engagement and enhances the Districts brand.

Examples of duties may include but are not limited to the following:

• Serves as the Districts primary public information officer managing media relations crisis communications and public messaging.
• Develops and implements a comprehensive district-wide marketing and communications strategy aligned with institutional priorities including enrollment growth and community engagement.
• Builds and maintains relationships with media community organizations and key stakeholders to enhance the Districts visibility and reputation.
• Provides strategic communications counsel to the Chancellor Board of Trustees and executive leadership team.
• Oversees and ensures quality consistency and brand alignment across all District publications advertising websites social media and digital content.
• Develop and implement strategies for effective timely and transparent internal communication across the District supporting shared governance and institutional priorities.
• Directs the development and production of brochures newsletters and multimedia communications.
• Collaborates with college leadership enrollment management and academic departments to support recruitment retention and student success initiatives.
• Supervises marketing communications and design staff; manages external vendors and consultants as needed.
• Establishes metrics and evaluates effectiveness of marketing and communications efforts using data-driven decision-making.
• Coordinates district-wide promotional activities and major announcements.
• Attends and represents the District at Board of Trustees meetings and public events.
• Performs other related duties as assigned.

Education:

• Bachelors Degree with a major in public relations journalism marketing or related communications field.

• Five (5) years of progressively responsible professional experience in public relations journalism communications or marketing including management of staff and comprehensive communication programs.
• Demonstrated understanding of sensitivity to and respect for the diverse academic socioeconomic cultural disability and ethnic backgrounds of Peralta Colleges students faculty staff and community.

• Principles and practices of marketing communications public relations media relations and integrated campaigns.
• Branding advertising and promotional strategies across digital print and social media platforms.
• Graphic design multimedia production desktop publishing and content management systems.
• Crisis communications issues management and public information policies.
• Higher education environment student recruitment and enrollment marketing strategies.
• Principles of supervision project management and team leadership.
• Diversity equity and inclusion principles in communications and public engagement.

• Develop and implement comprehensive communications and marketing strategies.
• Write edit and produce high-quality publications press releases and digital content.
• Manage multiple projects simultaneously prioritizing tasks and meeting deadlines.
• Build effective relationships with media community organizations and internal stakeholders.
• Utilize analytics and metrics to assess the effectiveness of marketing campaigns and communications.
• Supervise coach and motivate staff in a collaborative team environment.

• Communicate effectively both orally and in writing to diverse audiences.
• Represent the District professionally in public forums media interactions and Board meetings.
• Think strategically and creatively to advance institutional goals and enhance public awareness.
• Lead cross-functional teams and manage external vendors and consultants.
• Analyze complex issues and develop solutions to communications challenges.
• Adapt to changing priorities and emerging trends in marketing and public relations.

IMPORTANT APPLICATION INFORMATION AND INSTRUCTIONS

Candidates must clearly demonstrate through their application material that they meet the minimum qualifications of the position. All properly completed applications will be reviewed and the most appropriately qualified individuals will be invited to continue in the selection process. Examinations for the positions may consist of any combination of written performance and oral exams to evaluate the applicants skills training and experience for the position.

The employment application must be completed and submitted online. Applicants must list current and past work experience. Do not indicate See Resume.

Proof of education such as but not limited to university/college transcripts and degrees must be submitted online with your application. Applicants are responsible for attaching proof of education certification and/or license to each position for which they apply.

The following documents are required for this position:

• Transcripts verifying completion of a Bachelors degree

• Resume

• Cover Letter

• List of three references

An applicant with a college degree obtained outside the United States must have education records evaluated by a credentials evaluation service. This evaluation must be submitted by the application deadline.

Failure to provide all required documents will result in elimination from the selection process. Official transcripts will be required prior to appointment.

Please note the Districts preferred method of communication with applicants is via e-mail. As such please ensure you verify the e-mail address on your application and check your e-mail frequently including your spam and junk folders.