Executive Director for Undergraduate Admissions (55165)

Executive Director for Undergraduate Admissions

Division: Enrollment Management
Reports To: Vice President for Enrollment Management and Strategic Initiatives
Classification: Full-Time Exempt
Supervises: Assistant Director of Admissions Admissions Counselors Transfer and International Recruitment Staff CRM/Operations Personnel and Administrative Support Staff

POSITION SUMMARY

The Executive Director for Undergraduate Admissions serves as the Universitys lead undergraduate recruitment and admissions administrator and provides leadership for all freshman transfer international dual enrollment and special population recruitment initiatives. The Executive Director is responsible for developing and implementing comprehensive recruitment and admissions strategies that advance institutional enrollment goals strengthen the Universitys market presence and support student success outcomes.

As a senior leader within the Division of Enrollment Management the Executive Director collaborates extensively with Financial Aid the Registrars Office Academic Affairs Student Affairs Athletics Institutional Effectiveness Advancement and Marketing and Communications to ensure a seamless student experience from inquiry through matriculation.

The Executive Director provides leadership for undergraduate recruitment and admissions operations enrollment forecasting territory management customer service standards enrollment analytics admissions communications and staff development.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Recruitment and Enrollment Leadership

• Develop and execute annual and multi-year undergraduate recruitment plans aligned with institutional enrollment priorities.
• Establish recruitment goals yield targets and enrollment projections in consultation with the Vice President.
• Analyze market trends demographic shifts and competitive intelligence to inform recruitment strategies.
• Lead initiatives designed to increase enrollment diversity academic quality and student success.
• Provide regular enrollment updates forecasts and recommendations to senior leadership.

Admissions Operations

• Direct all undergraduate admissions processes from prospect generation through enrollment.
• Ensure efficient student-centered admissions operations and service delivery.
• Oversee admissions communications application review processes recruitment events and territory management.
• Maintain compliance with institutional state federal accreditation and NCAA regulations.
• Continuously evaluate and improve admissions policies procedures and operational effectiveness.

Enrollment Analytics and Data Strategy

• Utilize data analytics to monitor enrollment funnels conversion rates yield performance and recruitment outcomes.
• Develop enrollment forecasting models and strategic reports.
• Monitor key performance indicators and implement corrective actions when necessary.
• Leverage CRM technologies and enrollment management systems to improve efficiency and effectiveness.

Leadership and Staff Development

• Recruit supervise mentor and evaluate admissions personnel.
• Foster a culture of accountability collaboration innovation and exceptional customer service.
• Support professional development and succession planning initiatives.
• Establish clear performance expectations and measurable outcomes for admissions staff.

Campus and Community Engagement

• Represent the University at local regional and national recruitment events.
• Cultivate relationships with high schools community colleges counselors churches alumni and community organizations.
• Strengthen partnerships that contribute to enrollment growth and institutional visibility.

Financial Aid and Enrollment Partnership

• Collaborate closely with the Office of Financial Aid on scholarship leveraging financial aid communications and enrollment yield strategies.
• Support net tuition revenue objectives through strategic enrollment planning.
• Assist in developing enrollment and scholarship models that enhance recruitment and retention outcomes.

Student Experience and Service Excellence

• Champion a student-centered recruitment and admissions experience.
• Ensure timely communication and responsiveness to prospective students and families.
• Develop initiatives that improve engagement satisfaction and enrollment conversion.

QUALIFICATIONS

• Bachelors degree from an accredited institution required; Masters degree preferred.
• Minimum of seven (7) years of progressively responsible experience in admissions recruitment enrollment management or higher education leadership.
• Demonstrated success leading to enrollment growth initiatives.
• Experience supervising professional staff and managing budgets.
• Strong analytical communication presentation and organizational skills.
• Experience utilizing CRM systems and enrollment technologies.

Preferred

• Experience at a Historically Black College or University (HBCU).
• Experience in financial aid leveraging and strategic enrollment planning.
• Knowledge of Jenzabar Element451 Slate Salesforce or similar enrollment technologies.

KNOWLEDGE SKILLS AND ABILITIES

• Strategic enrollment planning and forecasting.
• Undergraduate recruitment and admissions management.
• Data-informed decision making.
• Budget oversight and resource management.
• Personnel leadership and team development.
• Public speaking and relationship management.
• Project management and operational effectiveness.
• Exceptional customer service orientation.
• Ability to build collaborative relationships across institutional divisions.

PERFORMANCE EXPECTATIONS

The Executive Director for Undergraduate Admissions will be evaluated on:

• Achievement of undergraduate enrollment goals.
• Improvement in student yield and conversion rates.
• Recruitment territory performance and market penetration.
• Customer service and communication standards.
• Admissions processing efficiency and responsiveness.
• Staff development and team performance.
• Strategic initiative implementation.
• Contribution to institutional enrollment and net tuition revenue objectives.

SALARY RANGE

Competitive and commensurate with experience and qualifications.

Claflin University is an equal opportunity employer committed to fostering a diverse and inclusive educational environment.