Executive Director, Diagnostics Customer Marketing

Labcorp is a leader in diagnostics drug development and healthcare innovation. Across every role we harness data and AI to work smarter move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise youll do meaningful work grow your career and make a real impact. Together were improving health and improving lives.

Executive Director Diagnostics Customer Marketing

Labcorp is seeking an Executive Director Diagnostics Customer Marketing to join our Team in Burlington NC or Durham NC with the flexibility of a hybrid work schedule!

Responsibilities:

Segment-Led Customer Marketing Strategy

• Own the annual customer marketing growth agenda across all Dx customer segmentssetting strategy defining success metrics and ensuring marketing investments drive measurable audience expansion adoption and brand preference across primary care specialty providers oncology womens health patients and other high-priority audiences.

• Lead the development and ongoing refinement of a segment-first customer marketing frameworkensuring each audience has a differentiated strategy grounded in their specific clinical workflows decision-making drivers and channel preferences.

• Build and maintain deep AI-enhanced customer personas for each segment integrating behavioral data claims insights and clinical intelligence to enable precision targeting and personalization at scale.

• Define the end-to-end customer marketing strategy for each Dx segment aligned to enterprise priorities commercial needs and market opportunities.

• Serve as the enterprise voice for customer segment strategyinfluencing investment priorities go-to-market decisions and long-term growth planning across the diagnostics business.

• Partner with customer segment leaders portfolio leads and sales to translate Labcorps diagnostics positioning into targeted go-to-market campaigns and messaging tailored to each audience.

Messaging Strategy Content & Brand Differentiation

• Own the end-to-end messaging architecture across all Dx customer segmentsdeveloping distinct segment-specific value propositions and positioning frameworks that clearly articulate Labcorps differentiation for primary care specialists health systems and patients.

• Lead content strategy for the Dx customer marketing functiondefining content pillars editorial direction and a content roadmap that builds clinical credibility drives engagement and supports customers at every stage of their journey. Collaborates with the brand content and digital teams

• Develop and steward a library of high-impact content assetsclinical evidence summaries thought leadership educational tools case studies and patient-facing materialstailored to the evidence needs and decision-making contexts of each segment.

• Ensure strong connection between brand storytelling and commercial activationtranslating Labcorps diagnostics brand into credible emotionally resonant narratives that build trust and preference across every audience.

• Drive consistent differentiated messaging across all campaigns channels and customer touchpointsmaintaining brand integrity across a complex multi-segment portfolio while allowing for audience-specific customization.

• Elevate Labcorps brand as the preferred diagnostics partner through compelling storytelling customer testimonials scientific proof points and multi-channel activationtailored per segment and channel.

• Partner with Medical Affairs Portfolio leads and Brand to ensure all messaging is clinically credible commercially sharp and aligned to Labcorps enterprise brand standards.

Go-to-Market (GTM) Leadership

• Convert business goals market dynamics and customer insights into data-driven go-to-market strategies and disciplined growth plays across all Dx customer segments.

• Design and execute integrated omnichannel campaigns that engage customers across digital content web search social email events and fieldorchestrated for relevance and impact at every stage of the customer journey.

• Oversee campaign test-and-learn roadmaps across creative messaging offers channels and cadence to continuously improve performance and return on investment.

• Oversee the customer marketing calendar and activation roadmapensuring cohesive insight-driven content-led go-to-market execution across all segments.

AI-Powered Insights & Market Intelligence

• Champion the use of AI and advanced marketing technology to accelerate every dimension of customer marketingfrom segmentation and targeting to journey orchestration content personalization and performance measurement.

• Anchor strategy in a deep understanding of customer behaviors clinical workflows evidence needs and decision-making drivers across each Dx audience segment.

• Lead the development evolution and application of AI-enhanced customer personas to enable precision targeting and personalization at scale across primary care specialist and patient segments.

• Track competitors emerging technologies scientific advances clinical guidelines payer dynamics and macro trends to anticipate shifts identify opportunities and inform segment-level positioning.

• Collaborate with Analytics Medical Affairs and Insights teams to leverage customer data market intelligence and performance metrics for continuous optimization.

• Build a culture of data fluency and AI experimentation across the customer marketing teamsetting high expectations for insight-driven decision-making at every level.

Omnichannel Growth & Performance Marketing

• Design and lead a disciplined full-funnel growth system across all Dx customer segmentsfrom awareness and engagement to conversion retention and advocacy.

• Establish KPIs tied to commercial outcomes (e.g. provider adoption test utilization revenue growth retention/LTV) plus reputation metrics (e.g. unaided leadership rank awareness perception lifts) across all customer segments.

• Lead measurement of customer behavior channel and campaign performance and lifecycle outcomes establishing success metrics to ensure strategic investment and maximum return.

• Lead Quarterly Business Reviews with actionable insights and clear connections from marketing activity to pipeline and commercial results.

• Manage marketing investment and campaign budgets to maximize ROI across all customer segments and channels.

• Oversee the customer marketing calendar and activation roadmapensuring cohesive insight-driven go-to-market execution across all segments.

• Establish prioritization processes; allocate resources based on impact strategic alignment and commercial potential.

Team Leadership & Cross-Functional Collaboration

• Lead mentor and develop a high-performing team of Customer Marketers responsible for executing segment-specific strategieswith clear accountability a culture of excellence and a bias toward innovation and continuous improvement.

• Partner closely with Portfolio Management Medical Affairs Brand Market Access Sales Channel teams and executive leadership to harmonize strategies and ensure flawless execution across all Dx customer segments.

• Drive simplification adoption of best practices scalable processes and shared capabilities across the customer marketing team.

Minimum Qualifications:

• Bachelors degree.

• 15 or more years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing across diverse healthcare audiences.

• 8 or more years of progressive people management experience including direct team leadership performance management coaching and oversight of skip-level reports in a complex matrixed environment.

Preferred Qualifications:

• An advanced degree (Master of Science Master of Public Health or Master of Business Administration).

Additional Job Standards:

• Proven track record leading large-scale multi-segment customer engagement and acquisition strategies that deliver measurable commercial growth across diverse healthcare audiences.

• Customer Targeting and Persona Development: Advanced skills in building and refining AI-enhanced customer personas across multiple audience segments to enable precise and effective targeting.

• Expertise in segmentation insights lifecycle marketing and performance optimization across diverse customer audiences including physicians specialists and patients.

• Demonstrated experience leveraging AI and marketing technology platforms to drive smarter targeting content personalization journey orchestration and program optimization at scale.

• Proven ability to storytell and marry data with compelling narratives that inspire persuade and drive action across multiple audience types and channels.

• Strong omnichannel marketing expertise spanning digital content search social email events and field engagementwith a track record of driving growth across all channels.

• Demonstrated ability to influence and align cross-functional stakeholders at senior levels in a matrixed organization.

• Strong analytical strategic thinking and budget management capabilities.

• Experience leading and developing high-performing multi-disciplinary marketing teams.

• Ability to operate with pace and discipline in a fast-moving matrixed highly collaborative environment.

• Hybrid in office with up to 1015% travel

Skills and Competencies:

• Strategic Customer Segment Leadership & Market Segmentation

• AI-Powered Marketing & Marketing Technology Fluency

• Storytelling & Clinical Narrative Development

• Performance Marketing & Measurement

• Omnichannel Orchestration & Content Strategy

• Financial Acumen Forecasting & Budget Stewardship

• Cross-Functional Leadership & Influence

• People Leadership & Talent Development

• Change Management & Operating Model Design

• Healthcare/Diagnostics Domain Fluency

About the Role

As a global leader in laboratory services Labcorp is driven by our mission to improve health and improve lives. Understanding our customers needsand a relentless focus on optimizing their experience and engagementis essential to delivering on this mission. Diagnostics is at the heart of Labcorps commercial growth strategy. Every test result every clinical interaction and every touchpoint across our diagnostics portfolio begins with a customera primary care physician a specialist or a patient making decisions about their care.

The Executive Director Diagnostics Customer Marketing is accountable for leading integrated segment-first marketing across the full diagnostics customer continuum. This leader owns the customer marketing strategy and execution for Labcorps diagnostics business leading a team of Customer Marketers who serve distinct high-priority segmentsincluding primary care specialty medicine oncology womens health and patient audiences. The leader will drive brand differentiation demand generation and measurable commercial impact across each of these customer segments.

The Executive Director brings a modern AI-forward marketing mindset and deep expertise in customer segmentation behavioral targeting and omnichannel growth. They translate customer and market intelligence into precise data-driven go-to-market strategies that drive measurable expansion of diagnostic adoption across all segments. This strategic marketing leader builds and scales a customer growth engineleveraging AI-enabled insights digital innovation and disciplined performance marketing to deepen customer relationships and strengthen Labcorps leadership in diagnostics. The Executive Director partners closely with commercial medical and enterprise teams to ensure every marketing investment drives real commercial outcomes. The Executive Director leads and develops a team of Customer Marketers responsible for executing integrated segment-centric strategies and growth initiatives across the full Dx customer portfolio.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington NC or Durham NC location supporting both collaboration and flexibility.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

#LI-DZ1

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs or needs an accommodation please visit ouraccessibility siteor contact us atLabcorp Accessibility. Formore information about how we collect and store your personal data please see ourPrivacy Statement.