Executive Director, Consumer Marketing

Please note that this position can be based in San Diego CA San Francisco CA or Princeton NJ. Acadias hybrid model requires this role to work in our office three days per week on average.

Position Summary:

Primary Responsibilities:

• Owns and leads consumer marketing and patient engagement strategy aligning across brand franchise and corporate priorities
• Leads and develops senior leaders including the Sr. Director Consumer Marketing and Director Patient Education driving organizational performance
• Represents the voice of the patient and caregiver in senior leadership forums shaping brand and franchise strategy
• Leads consumer strategy across the full lifecycle including optimization of the inline brand and readiness for future indications and pipeline assets
• Drives integrated strategic planning across Consumer Marketing and Patient Education ensuring aligned messaging engagement models and execution across all patient touchpoints
• Delivers a cohesive end-to-end patient journey strategy connecting awareness education engagement and adherence across channels
• Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing
• Leads cross-functional collaboration with HCP Marketing Sales Market Access Medical Affairs Advocacy Corporate Affairs and Commercial Operations including enterprise engagement with Advocacy and Corporate Affairs partners
• Oversees omnichannel consumer strategy insights and performancespanning digital ecosystem media segmentation journey mapping and market dynamicsto drive measurable outcomes
• Owns budgets campaigns patient engagement programs agency strategy and vendor management ensuring high-impact execution compliance with MLR standards and support for evolving franchise and pipeline needs
• Other duties as assigned

Education/Experience/Skills:

• Bachelors degree in Marketing Business Healthcare or related field required. MBA or advanced degree strongly preferred. Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing with deep expertise in consumer marketing digital strategy and patient engagement models.
• Demonstrated leadership experience required including:
  • Leading senior leaders and/or managing second-line leadership
  • Driving cross-functional enterprise initiatives
• Deep expertise in consumer digital and omnichannel marketing strategy
• Proven ability to lead and develop leaders driving performance through multiple layers
• Strong track record of shaping enterprise strategy and influencing senior stakeholders
• Experience integrating field-based patient engagement models with corporate marketing strategy
• Demonstrated success driving end-to-end patient journey strategy and execution
• Advanced consumer insights and analytics capabilities
• Strong financial and budget management acumen
• Exceptional communication executive presence and decision-making skills
• Ability to operate effectively in a highly matrixed fast-paced environment
• Ability to travel up to 40%

Physical Requirements:

This role involves regular standing walking sitting and the use of hands for handling or operating equipment. The employee may also need to reach climb balance stoop kneel crouch and maintain visual verbal and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

#LI-HYBRID #LI-CT1