Executive Director, Communications, Marketing and Brand Management

Job Summary

Oversees the Colleges communications and marketing framework including public relations earned media marketing brand governance institutional messaging and reputation management to ensure alignment with student success priorities institutional priorities and brand standards across all platforms.

Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan Embracing Houstons Future with college strategic priorities as measurable manifestations of our shared Mission Vision and Values.

Responsible for the design execution and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient assets are safeguarded financial information is reliable and compliant with applicable laws regulations policies and procedures.

Manages Talent Engagement activities for direct reports in regards to: recruiting and selection hiring and termination training development mentoring counseling and performance evaluations.

ESSENTIAL FUNCTIONS

Develop and execute integrated communications and marketing plans that support student recruitment retention workforce initiatives and institutional visibility priorities.

Identify and coordinate earned media and publicity opportunities by preparing pitches coordinating outreach and supporting media placements that enhance the Colleges local regional and national visibility.

Assist with crisis communications by coordinating response activities drafting messaging monitoring media coverage and ensuring timely dissemination of approved communications.

Ensure all communications marketing materials digital content publications website content and promotional assets comply with College brand standards messaging guidelines and editorial protocols ensuring district-wide brand consistency across all colleges and departments.

Serve as the primary liaison to College Communications Directors to ensure consistent execution of communications plans alignment of messaging and uniform application of brand standards across the district.

Manage website messaging governance and content standards to ensure accuracy consistency accessibility and alignment with institutional priorities and brand requirements.

Monitor media coverage public sentiment emerging issues and reputational risks providing updates and recommendations.

Develop track and report key performance indicators (KPIs) for communications marketing media relations website performance brand consistency and campaign effectiveness prepare regular reports summarizing trends outcomes and operational performance to support decision-making.

Implement communications protocols workflows and approval processes to ensure consistency and effective execution of district-wide and college-level communications.

Maintain awareness of industry best practices emerging trends and innovative technologies in communications marketing and media relations to drive organizational effectiveness operational excellence and continuous improvement.

Build and maintain relationships with professional communications and higher education organizations industry associations and peer networks to exchange best practices identify emerging issues and strengthen institutional visibility and strategic partnerships.

Perform other duties tasks and assignments as required.

QUALIFICATIONS

Education & Experience

Masters degree in related field required

8 years experience in large private or public organizations overseeing fast-paced multimedia communications operations including: strategic planning website development social media digital marketing video production and written communications required

Experience overseeing and executing specialized assignments that include numerous stakeholders and the use of multiple communications platforms preferred

Licensing & Certification

Valid Texas Driver License

Special Skills

MS Office Programs

Information Management Systems

Budget Management

Digital Engagement Platforms

Excellent Writing and Editing Skills

Speaking Presence

Understanding of the local and national media landscape and target audiences as well as knowledge of the Houston and Texas communities

Large Group Presentations

Competencies

Acting as a Champion for Change

Thinking like an Entrepreneur

Driving for Results

Leveraging Opportunities

Setting a Strategic Vision

Attracting & Developing Talent

Inspiring & Motivating Others

Acting Strategically

Demonstrating Beliefs & Principals

Managing Resources

Working Conditions

General Office. Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner. Must access input and retrieve information from technology devices; communicate with others to accomplish job requirements. May be required to work after hours to include weekends and holidays.

SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code 51.215