Executive Director, Chase Auto Content Marketing

Join Chase Auto a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorganChase franchise we serve vehicle manufacturers auto dealers and consumers with a comprehensive suite of financial products and servicesfrom retail lending and captive financing to commercial services like floorplan products and treasury services including deposits cash management and payment processing.

As an Executive DirectorHead of Content Marketing within Chase Auto you will lead the development of content that breaks through with Chase Auto customers and reflects how customers discover and engage with our contentacross search engines social platforms and emerging AI-driven discovery tools. You will research the way people shop for vehicles and you will ensure customers find clear helpful and trustworthy content at every stage of their car-buying and financing journey no matter where theyre looking. The Executive DirectorHead of Content Marketing will report to the MD Consumer Marketing & Dealer Retail Marketing.

• Develop and execute a comprehensive content marketing strategy that aligns with business goals and enhances brand visibility and reputation.
• Inspire and lead a high-performing content marketing team fostering a culture of creativity collaboration and continuous improvement.
• Ensure initiatives are focused and drive intended business outcomes. Establish performance metrics including OKRs to evaluate the effectiveness of marketing initiatives and provide regular reporting to senior management.
• Map content needs across the full customer journeyfrom early research and affordability exploration through pre-qualification dealership visits and post-purchase supportensuring the right content meets customers at the right moment with the right level of detail.
• Lead Chase Autos content strategy across search social and emerging AI-driven discovery platforms ensuring customers can easily find accurate and helpful information about our products and offerings.
• Lead creative direction for content across all channels ensuring visual and written expression is consistent compelling and aligned with the Chase Auto brand.
• Own the organic social media strategy creating content that builds trust and provides genuine value to customers and dealer partners.
• Develop and manage an influencer program that authentically reaches target audiencesincluding starter and emerging professional customersthrough trusted voices in automotive finance and lifestyle.
• Build and manage affiliate partnerships that extend Chase Autos reach and drive qualified consumer traffic through performance-based relationships.
• Build and execute strategies that increase Chase Autos visibility within AI-powered search and agentic platforms ensuring customers receive clear and correct information when researching auto financing through these tools.
• Build structured clear and well-organized content that helps customersand the platforms they usefind accurate information quickly.
• Stay ahead of how customers discover and research financial products bringing fresh thinking to how Chase Auto shows up across the digital landscape.

• Leads content strategy social media and/or digital marketing with a consistent record of driving measurable business outcomes.
• Increases awareness and findability within AI-driven search and agentic platforms through modern SEO content architecture and distribution strategy.
• Builds end-to-end content strategies grounded in journey mapping translating audience needs into content by stage of decision-making.
• Develops cohesive cross-channel plans and provides clear direction in complex ambiguous environments (including B2B2C contexts).
• Demonstrates a strong understanding of how search social and emerging digital platforms functionand how to activate them effectively.
• Uses strong analytical skills to set KPIs evaluate content and channel performance and communicate insights and recommendations.
• Manages coaches and develops teams; sets high standards builds accountability and fosters a high-performance culture.
• Creates executive-level briefs and presentation materials simplifying complex topics into clear actionable narratives.
• Engages confidently with senior leaders; articulates and persuades effectively listens well and incorporates feedback to improve outcomes.
• Applies creative continuous-improvement thinking with demonstrated knowledge and practical use of AI in marketing workflows.
• Brings experience operating at scale within a Fortune 100 B2C environment and a passion for using deep customer understanding to inform content strategy.

• MBA
• Auto and/or retail industry expertise
• Consumer financial services experience
• Partners effectively with Legal and Compliance teamsideally within regulated industriesto deliver marketing that is both effective and compliant.