Executive Director, Audience & Data Strategy

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Position Summary

The Audience & Data Strategy team advances the agencys audience-first capabilities by connecting proprietary data analytics and technology to drive smarter marketing decisions and stronger business outcomes.

The Executive Director Audience & Data Strategy serves as the strategic lead for audience data and addressable marketing solutions across a client portfolio. Embedded within client teams this leader develops innovative audience strategies that transform data and consumer insights into actionable marketing solutions. As a trusted advisor to senior client and agency stakeholders they leverage data-driven storytelling strategic consultation and audience expertise to solve business challenges accelerate growth and improve marketing effectiveness.

Leading a team of approximately five professionals the Executive Director fosters a high-performing culture through coaching mentorship and talent development. The role also plays a critical part in advancing the agencys audience-centric approach driving cross-functional collaboration supporting new business initiatives and shaping thought leadership across the organization.

Audience Strategy & Innovation

• Lead audience strategies and addressable frameworks aligned to client business objectives brand priorities and growth opportunities.
• Drive innovation in audience segmentation consumer insights targeting and activation through the application of data technology and emerging industry trends.
• Translate complex data and audience insights into clear recommendations that inform business and marketing decisions.
• Develop and evolve audience frameworks playbooks and best practices that enable audience-first planning and activation.
• Contribute to the development of new audience data and marketing solutions that advance agency capabilities.

Data Strategy & Activation

• Lead the integration and application of first-party syndicated retail media and platform data within Omni to inform audience strategy and activation.
• Drive data-enabled approaches to audience development personalization omnichannel activation measurement and optimization.

• Guide identity and data connectivity strategies leveraging identity resolution and privacy-safe data collaboration solutions to improve audience activation measurement and addressability.

• Identify opportunities to leverage AI and automation to enhance audience discovery segmentation and performance.

Team Leadership & Development

• Lead mentor and develop a high-performing team fostering a culture of collaboration innovation and continuous learning.
• Strengthen strategic analytical and client leadership capabilities through coaching and professional development.
• Establish best practices and quality standards to ensure excellence and consistency across all audience and data deliverables.

Client Leadership & Partnership

• Serve as a trusted advisor to senior client stakeholders shaping audience data and marketing strategies that drive growth.
• Partner with strategy planning activation analytics and technology teams to embed audience insights throughout the marketing process.
• Deliver compelling presentations strategic recommendations and thought leadership to clients and internal stakeholders.
• Lead discussions on emerging topics including data strategy privacy measurement platform innovation and changing consumer behavior.
• Define success metrics and KPIs partnering with analytics teams to evaluate performance optimize strategies and communicate business impact.

Required Skills & Experience

• Proven success developing audience-first data-driven marketing strategies that deliver measurable business results.
• Deep expertise in audience segmentation consumer insights addressable marketing and omnichannel activation.
• Experience with CDPs DMPs identity solutions and marketing technology platforms.
• Strong understanding of first-party data strategy audience measurement and privacy-conscious activation.

• Deep understanding of identity resolution audience onboarding and data collaboration environments including experience with platforms and partners such as Acxiom Epsilon and clean room technologies.

• Experience applying AI and automation to improve audience strategy analysis and execution.
• Exceptional communication storytelling and presentation skills with the ability to translate complex data into actionable business recommendations for executive audiences.
• Proven ability to lead develop and inspire high-performing teams.
• Strong relationship management and stakeholder influence skills.
• Demonstrated success collaborating across strategy planning analytics activation and technology disciplines.

Desired Skills & Experience

• 8 years of experience in audience strategy data and analytics media strategy marketing strategy or related disciplines within agency consulting or client-side environments.
• Experience supporting large CPG retail or other consumer-focused brands.
• Advanced expertise in audience development segmentation consumer behavior and measurement.
• Familiarity with Omni or comparable audience data and analytics platforms.
• Experience leveraging first-party syndicated retail media and platform data to drive marketing strategy and activation.
• Strong understanding of the evolving media data identity and measurement ecosystem.
• Experience developing executive-level thought leadership strategic POVs and client-facing recommendations.

$200000 - $250000

To the extent permissible by local law Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager.

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