Executive Creative Director

Executive Creative Director

About the Role:

Were looking for an Executive Creative Director to lead creative for Medforth and its institutions including St. Georges University (SGU) and Rocky Vista University (RVU). This is the most senior creative role on the marketing team and its a strategic one. We need someone who can take a business goal whether thats enrollment brand or a new campaign and turn it into creative that actually gets people to act.

Theyll set the creative vision and raise the bar on the work. Theyll lead the creative team direct our biggest campaigns and own the relationships with our outside agencies and partners. And theyll make sure the work is strong and that it ships. A great idea doesnt help us if it takes two weeks and misses the moment. Theyll also keep the team ready to handle the last-minute requests and shifting priorities that come with our enrollment calendar without dropping the quality bar or losing the bigger plan.

Theyll report to the VP Global Growth Marketing and own how Medforth shows up and performs across every channel.

Medforth Group also known as Medforth Global Healthcare Education is a portfolio company focused on healthcare education. Medforths institutions are the single largest supplier of new doctors into U.S. residencies each year. Our mission is to address the global physician shortage with a particular focus on the United States.

Key Responsibilities

Creative Strategy

Take our marketing and enrollment goals and turn them into creative strategy and campaigns that drive results not just creative that looks good.

Set the creative vision and quality bar for Medforth and its institutions and hold the team to it.

Own the brand: the identity the voice and how it shows up across SGU RVU and the rest of the portfolio.

Lead the Creative Function

Lead the in-house creative team (design video and creative operations) along with our freelance and agency partners.

Set clear creative direction give feedback that makes the work better and make the final call.

Build and develop the team bring in the right talent and put people in the roles that fit their strengths.

Campaigns and Conversion

Lead concepting and direction for brand and enrollment campaigns across video digital and social.

Tie the creative to the numbers conversion engagement and enrollment and use what they learn to make the next round stronger.

Partner with performance brand communications and admissions so everything pulls in the same direction.

Agencies and Partners

Select and contract the agencies and freelancers for strategic work rebrands launches campaign overhauls and video and own those relationships.

Decide when to bring on a new agency or specialist and set the scope budget and terms including any AI-assisted production partners.

Hold the sole final call on creative quality: after the operations gate nothing ships in-house or external without their sign-off.

Standards and Innovation

Keep the brand consistent everywhere it shows up and make sure the guidelines actually get used.

Stay ahead on tools trends and technology including AI and decide how the team puts them to work.

Preferred Qualifications:

15 years in creative leadership including real experience running a team across design video and content.

A track record of creative that drove business results not just a strong portfolio. Enrollment brand or demand-driven experience is a plus.

A strategic thinker who can turn a business goal into creative that converts.

A real leader who can build a team develop people and raise the level of the work.

Just as comfortable owning quality as owning deadlines.

Expert in Adobe Creative Suite and Figma experienced directing video and motion and fluent in modern and AI tools.

Experience managing agencies and freelancers.

Bachelors degree in Graphic Design Fine Arts Visual Communications or a related field.

Employment for this role will be through University Support Services LLC the services entity for Medforth Group.

The anticipated salary range is $150000 to $175000 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge skills experience location and education of the successful candidate. This information is provided per local law.

We Are

Student Centric:We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe vibrant and welcoming environment.

A Global Community:We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.

Accountable:We take responsibility for our actions by being responsive resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.

Collaborative:We support and empower one another through open communications cooperation sharing knowledge and taking time to always listen and show we care.

Committed to Excellence:We take pride in our ongoing pursuit for continuous improvement through creativity rigor and best practices to produce meaningful outcomes.

About University Support Services LLC
University Support Services LLC (USS) is an affiliate of St. Georges University (SGU) a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams.

USS is an equal opportunity employer. As such it is company policy to fill positions with qualified candidates regardless of race color sex (including sexual orientation and gender presentation) age religion ancestry national origin citizenship status pregnancy marital status medical condition genetic information disability status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.

Required Experience:

Exec