EVP, Digital Commerce

Mars United Commerce is a global commerce marketing practice that aligns people technology and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines Strategy & Analytics Content & Experiences Digital Commerce and Retail Consultancy that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform Marilyn which helps marketers understand the total business impact of their commerce marketing activation enabling them to make better decisions create connected experiences and drive stronger measurable results. Learn more at United Commerce is seekinganExecutive Vice President Digital Commerce. This executiveleadership roleisresponsible fordriving the strategic growth operational excellence and innovation of the agencys digital commerce practice. This leader will oversee a 150-person team delivering integrated retail media eCommerce marketplace and digital commerce solutions for our clients and engage in pitch opportunities for potential clients or retention efforts.

The EVP will own a $50M business with responsibility for P&L performance client growth product development and team leadership. This role requires a visionary leader who can scale capabilities deepen partnerships with retailers and platforms and position the agency as a market leader in retail media and eCommerce transformation.

They will also collaborate closely with cross-agency leadership across strategy data creative and technology to deliver integrated commerce solutions that drive measurable business outcomes for clients.

Key Responsibilities

Strategic Leadership

• Define and lead the commerce vision and growth strategy across all commerce shelves including digital social andagenticthrough retail media and e-commerce marketing.

• Identifyemerging opportunities in retail media networks marketplace ecosystems and commerce technology.

• Build scalable offerings that integrate media content data and technology to drive commerce performance.

• Represent the commerce practice within the broader holding company leadership ecosystem.

• Work within the broader Publicis network to build relationships with key partners and stakeholders.

P&L Ownership and Business Growth

• Own full P&L responsibility for digital commerce practice.

• Deliver consistent revenue growth through new business acquisition client expansion and new service offerings.

• Lead pricing strategy revenue forecasting margin management and operational efficiency.

• Partner with leadership toidentifypartnerships and capability expansion opportunities.

Client Leadership

• Serve asdigitalcommerce expert for key client relationships.

• Guide clients through commerce transformation including retail media investment strategies and omnichannel commerce operations.

• Drive thought leadership and strategic counsel for senior client stakeholders including CMOs Heads of eCommerce and Chief Digital Officers.

• Own Retail Media and Platform Partnerships

• Build andmaintainexecutive relationships with major retail media networks and marketplaces.

• Expand the agencys presence across retailer platforms.

• Partner with technology providers to enhance commerce data automation and analytics capabilities.

Team Leadership and Culture

• Lead and inspire a 150-person retail media and eCommerce team.

• Build leadership bench strength and develop next-generation leaders.

• Drive a culture of innovation accountability and high performance.

• Ensure strong operational structure and scalable delivery models.

Innovation and Thought Leadership

• Position the agency as a thought leader in digital commerce and retail media.

• Lead development of proprietary methodologies frameworks and measurement models.

• Represent the agency at industry events conferences and executive forums.

Key Qualifications

Experience

• 15 years in digital commerce retail media performance marketing or eCommerce consulting.

• Proven leadership experience managing large teams (100 people) and $40M businesses.

• Experience within a global agency network consulting firm or commerce technology company.

• Strongexpertisein retail media networks marketplaces and omnichannel commerce.

Leadership Capabilities

• Strategic thinker with the ability to scale complex organizations and service offerings.

• Proventrack recordof driving revenue growth and margin expansion.

• Exceptional client leadership and executive presence.

• Ability to navigate matrixed holding company environments.

Functional Expertise

• Retail media strategy and investment

• Marketplace management and optimization

• Digital shelf analytics and content strategy

• Performance marketing and conversion optimization

• Commerce data and measurement frameworks

Success Metrics

• Success in this role will be measured by:

• Revenue growth and profitability of the digital commerce practice

• Expansion of retail media and marketplace capabilities

• Client retention and growth across key accounts

• Development of scalable differentiated offerings

• Employee engagement retention and leadership development