Events Specialist, Global Events & Activations

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

The Events Specialist is an organized event professional responsible for supporting the Global Events & Activations team in coordinating high-quality live experiences that bring PlayStations games hardware and brand to life.

Reporting to the Senior Manager Global Events & Activations this role will support the planning and delivery of assigned event and activation workstreams from project setup and documentation through project coordination onsite delivery and post-event reporting. The role will work collaboratively with Global Marketing Game Studios PR Social Partnerships Sponsorships Influencer and Territory Marketing teams as well as agencies and suppliers to help deliver experiences that align with campaign goals and PlayStation standards.

This is a highly collaborative hands-on role requiring strong organization communication and problem-solving skills. Success will come from the ability to manage details anticipate needs raise risks early and take increasing ownership of smaller programs and assigned workstreams.

Event & Production Coordination

• Support assigned global and U.S. events and activations from briefing through delivery and evaluation translating plans into clear timelines trackers and actions.
• Coordinate project documentation including budgets purchase orders scopes of work schedules legal materials risk assessments and post-event reports.
• Support agencies suppliers and internal teams through planning and production helping manage deliverables deadlines and operational details.
• Contribute to onsite delivery and technical event operations including equipment preparation PlayStation hardware setup gameplay demo environments and troubleshooting where needed (national and international travel will be required).

Global Collaboration & Governance

• Coordinate materials updates and logistics for Global Marketing and Territory Marketing teams helping maintain consistent execution across markets.
• Help ensure programs meet Creative Legal Corporate Security and Health & Safety requirements by maintaining accurate documentation and escalating risks or issues promptly.
• Provide support across PlayStations marketing sponsorships including campaign planning and execution sponsorship asset tracking and other project workstreams.

Measurement & Continuous Improvement

• Support KPI tracking and post-event reporting capturing results learnings and process improvements that strengthen future programs and the Global Events & Activations Strategy.

• Approximately 3 years of relevant experience in experiential marketing events production or project coordination within gaming entertainment media technology or a related field.
• Experience supporting live events or experiential campaigns through planning production and onsite delivery.
• Strong project-management and organizational skills with close attention to detail and the ability to manage multiple priorities.
• Clear communicator and collaborative teammate comfortable working with internal stakeholders agencies and suppliers.
• Working knowledge of event budgets purchase orders schedules scopes of work risk assessments and other production documentation
• Interest in live gaming and technology experiences including hardware setup gameplay demos AV production and onsite technical operations with a proactive approach to learning and taking increasing ownership over time

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