Events Customer Experience Specialist
Charlotte, NC - USA
Job Summary
At ABB we help industries run leaner and cleanerand every person here makes that happen. Youll be empowered to lead supported to grow and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Sales ManagerDrives and implements marketing activities for NASCAR in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products systems and/or service. Creates end-user acceptance and specification offerings tailored to NASCAR. Ensures a high level of customer satisfaction and continuously monitors performance.
Key Responsibilities
Electrification & NASCAR Business Development Support
- Support national sales teams with customer engagement initiatives related to NASCAR events and other corporate events
- Help coordinate cross-functional activities utilizing NASCAR assets
- Coordinate customer events meetings and communications including working with the local sales teams to increase awareness and attendance at the events in their areas.
- Assist with CRM updates and post-event reporting.
- Coordinate with the marketing teams to ensure brand/messaging coordination
- Represent ABB at key NASCAR non-race events and meetings throughout the country.
- Assist with reporting budgeting cost control and procurement requests.
- Maintain inventories of promotional materials event assets and working with ABB Global branding team for all merchandise.
NASCAR Partnership Support
- Serve as the Events / Customer Experience specialist for the NASCAR team including attending all calls and events (via phone or in person) with NASCAR that are related to events
- Serves as the primary point of contact for both our employees and customers at the events.
- Lead the planning and execution strategy of three (3) VIP NASCAR race weekends customer hospitality events and executive experiences.
- Lead the planning and execution of smaller NASCAR events across the schedule
- Lead the planning and logistics strategy of eight (8) NASCAR Fuel for Hospitality race weekends.
- Provide a monthly planner for the sales teams that identifies the upcoming NASCAR activities.
- Assist with event activation planning alongside internal ABB Stakeholders
- Support branding initiatives including signage displays promotional materials apparel and customer engagement assets. Ensure consistency with ABB brand standards throughout NASCAR activations.
Event Planning & Operations
- Coordinates across business lines to the events maintain their budget requirements
- Assist in planning customer events utilizing the NASCAR Partnership assets
- Develop project planners with timelines and track deliverables across multiple initiatives.
- Provide a post-race report to the NASCAR team after each of the three (3) activations that include areas of improvement lessons learned and general summary.
- Ensure that each customer attending a VIP weekend is contacted verbally to review the
- Coordinate and run the mandatory on-site meeting for employees during the three (3) activations
- If ABB decides to have a theme for the customer events (data center contractors etc.) work with the teams to coordinate customers on-site presentation during the event etc.
Cross-Functional Collaboration
- Coordinate planning activities across multiple ABB Business Lines and Segment Leaders to maximize customer engagement opportunities.
- Provides appropriate marketing information to support long to mid-term decision making on sales and marketing strategy.
- Support internal communication between business units involved in automotive and motorsports initiatives.
- Drives sales efficiency to ensure that every salesperson possesses appropriate knowledge for the events including product technical and events aspects.
- Identify opportunities to improve planning processes and event execution.
Qualifications for the role:
- Bachelors degree in business marketing or similar.
- 4 years of work related experience preferably in NASCAR or other professional sports industry.
- Experience in professional events and customer engagement required.
- Ability to travel 25-50% of the time to various ABB customer and tradeshow events.
- Candidates must already have a work authorization that allows them to work for ABB in United States.
More about us:
ABB is a global technology leader driving sustainable and efficient solutions in electrification and automation. With a strong commitment to innovation ABB is accelerating industrial transformation worldwide. The United States is a key market for ABB where it has significantly expanded its operations through strategic acquisitions and investments. Employing thousands across the nation ABBs U.S. footprint is marked by a history of technological breakthroughs and industry firsts.
ABBs Electrical Protection Distribution & Control products include medium and low voltage switchgear grid hardware protection and control relays switchboards power and lighting panelboards busway medium and low voltage circuit breakers motor and lighting controls load centers metering energy monitoring & control DIN rail products dry type transformers and more.
Whats in it for you
We want you to bring your full self to workyour ideas your energy your ambition. Youll have the tools and freedom to grow your skills shape your path and take on challenges that matter. Here your work creates impact you can see and feel every day.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their- sex (gender identity gender expression sexual orientation) marital status citizenship age race and ethnicity inclusive of traits historically associated with race or ethnicity including but not limited to hair texture and protective hairstyles color religious creed national origin pregnancy physical or mental disability genetic information protected Veteran status or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABBs career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to . Resumes and applications will not be accepted in this manner. #LI-Remote
ABB Benefit Summary for eligible US employees
excludes ABB E-mobility Athens union Puerto Rico
Go to and click on Candidate/Guest to learn more
Health Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D 100% employee paid up to maximums
- Short Term Disability up to 26 weeks Company paid
- Long Term Disability 60% of pay Company paid. Ability to buy-up to 66 2/3% of pay.
- Supplemental benefits 100% employee paid (Accident insurance hospital indemnity critical illness pet insurance
- Parental Leave up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health general health navigation and virtual health and infertility/adoption
- Employee discount program
Retirement
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
Time off
- ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
Building a cleaner smarter future takes all kinds of minds: the curious the courageous and the creative. Thats why we welcome people from all backgrounds and experiences.
Ready to make an impact
Apply today or visit to learn more about the impact of our solutions across the globe.
Required Experience:
IC
About Company
ABB's Electrification business offers a wide-ranging portfolio of products, digital solutions and services, from substation to socket, enabling safe, smart and sustainable electrification. Offerings encompass digital and connected innovations for low- and medium-voltage, including EV ... View more