Event Sales Manager
Position Overview
The Event Sales Manager (ESM) is a strategic leader responsible for driving event-related revenue and client relationships for Death & Co (D&C) and Close Company (CC). The ESM will ensure outstanding event sales performance foster strong client partnerships and plan high-visibility events that align with D&C and CC brand pillars as well as the Companys brand standards.
The ESM will effectively guide clients through event experiences identifying solutions that meet their goals and objectives resulting in a compelling and seamless event experience.
The ESM is responsible for executing sales initiatives for Gin & Luck (G&L) with guidance from the Executive Team.
Reporting Lines:
The ESM reports directly to the Senior Director of Brand (SDB)
The ESM works collaboratively with the Chief Executive Officer (CEO). Chief Operating Officer (COO) Vice President of Operations-B&M Venues (VPOB&MV) Vice President of Operations-Product (VPOP) Senior Director of Operations-Close Company (SDO) Senior Director of Operations-Death & Co (SDO) and the Marketing Manager (MM)
Core Duties & Responsibilities:
Sales Strategy & Revenue Growth
Client Relationship Management
Collaboration & Oversight
Activations
Brand Integrity
Administrative
Sales Strategy & Revenue Growth
Develop and execute an event sales strategy that targets social events corporate functions and private functions for D&C and CC venues
Collaborate with VPOB&MV and SDOs to set annual event sales goals and monitor performance
Identify and cultivate new business opportunities third-party planners luxury social clients partnerships and third-party planners
Track market trends and competitive activity to optimize pricing packaging and sponsorship opportunities
Execute sales initiatives for G&L Consulting Services G&L Membership Program Fashioned and general sponsorship opportunities; priorities will shift based on Company priorities and direction will be provided by the CEO COO and VPOP.
Client Relationship Management
Serve as the lead sales contact for event clients guiding them through the planning process from inquiry through execution and ensuring exceptional service
Build and nurture long-term relationships with clients and planners
Anticipate client needs and provide proactive consultative selling matching event design and culinary solutions to client objectives
Oversee contract negotiations deposits billing and follow-up communications
Works to continually improve client experience by integrating personal judgment and obtained feedback ---e.g. product quality service levels etc. into action plans
Follows up with client post-event; responds to and handles client problems and complaints
Collaboration & Oversight
Collaboration
Coordinate with General Managers and Culinary Teams to ensure seamless planning execution and on-site delivery of events -e.g. tastings menu planning and floorplan development with clients and internal teams to align vision and logistics
Serve as a liaison between client and operational teams to ensure logistics menus staffing and service standards are clearly communicated and executed
Oversight
Event Execution
Monitor event timelines manage last-minute adjustments and resolve client or operational issues proactively
Gather and debrief client feedback post-event implement lessons learned and identify potential follow-up or repeat business
Financial & Reporting
Assist the VPOB&MV with the development of event forecasts pricing strategies and revenue projections in alignment with annual targets
Monitor event budgets expenses and vendor contracts ensuring profitability and cost controls
Track and reconcile service fees and employee event earnings ensuring accurate reporting and timely submission to Payroll
Provide regular reporting on event sales performance pipeline booking pace and forecast to the VPOB&MV SDB and SDOs
Activations
Collaborate with VPOP and SDB to vet Activations for brand value
Collaborate with VPOP and SDB to define External Activation annual goals and cadence
Manage logistics and coordination for External Activations
Collaborate with VPOP SDB and SDOs to assemble Activation Post Mortem
Brand Integrity
Ensure product and brand standards are consistent throughout the event planning and activation process
Collaborate with internal teams and external partners to ensure alignment with brand goals
Protect long-term brand value by ensuring all event offerings embody G&Ls vision of hospitality creativity and excellence
Administrative
Resources
Maintain Event Sales Decks Activation Decks and promotional materials
Meetings
Attend regularly scheduled meeting cadence (i.e. National Alignments etc.)
Other ad-hoc reports and projects
Required Qualifications:
2 years of progressively responsible leadership experience in a multi-faceted organization
2 years of proven event sales experience preferably in the restaurant or hospitality industry
Highest levels of EQ and discretion
Proven track record driving event sales revenue growth and large-scale event bookings in a luxury environment
Solid understanding of event planning catering logistics and client relationship management
Experience negotiating event contracts managing deposits and building event proposals
Excellent communication presentation and consultative sales skills
Managed/Created events and activations decks
Skilled in cross-functional collaboration and detailed event execution oversight
Knowledge of luxury service standards and high-touch hospitality expectations
Proficiency with event sales and CRM systems and Google Workspace
Strong project management skills and focus-tasking abilities to manage multiple projects simultaneously and meet deadlines
Experience with budgeting management and contract management
Ability to collaborate and work effectively with remote team members
Flexibility in working hours including early mornings and evenings; ability to travel as required
Patience and adaptability
Self-motivated and a team player
High ethics hard worker and a great sense of humor
Desired Qualifications:
4-year degree from an accredited university in a related program
3 years of Event Sales experience in Luxury Hospitality
3 years of Management level experience
Working knowledge of project management principals
Demonstrate the Core Values of Gin & Luck
Curiosity: We learn and improve through active observation and creative problem solving.
A.B.K.: We anticipate prepare and execute with intention.
Pursuit of Excellence: We will forever be chasing excellence even when we sometimes fail. It is a pursuit without end.
Contagious Joy: When were having fun it emanates out and influences our work and the people around us.
Connection: We build relationships through intuition empathy and transparency
What We Offer:
Gin & Luck strives to create a welcoming nurturing and understanding culture. We want all employees to feel valued through their work/life balance and compensation. Compensation range for this position is $90000 - $100000 base salary commission. Medical dental vision and life are included in our benefits package for full-time/part-time employees. Eligible to participate in the company 401(k) program after a set vesting period commencing after the first day of work; the company does not match contributions currently.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender identity sexual orientation age religion disability status protected veteran status or any other characteristic protected by law.
Note: This job description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the job. The duties of this position may change from time to time. Gin & Luck reserves the right to add or delete duties and responsibilities at their discretion