Event Marketing Manager
Job Location:
Oakland, CA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Nonprofits do some of the most important work in the world and most of them are still managing grants in spreadsheets. Were fixing that.
Instrumentl is a profitable hypergrowth YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5500 nonprofits use Instrumentl to discover track and win grant funding from local community organizations to the San Diego Zoo and the University of Alaska. Collectively theyve moved over $1 billion through our platform.
Were growing quickly customers love us (check out our G2 reviews!) and were hiring people who want to build something that matters.
Instrumentl is looking for an Event Marketing Manager to own and execute our conference and in-person event program end-to-end. Youll be the driving force behind how Instrumentl shows up in person from evaluating which events to attend to planning logistics and creative concepting to making sure every booth happy hour and touchpoint generates real pipeline impact. Our current mix includes marquee nonprofit sector conferences like GrantSummit ICON and AGT as well as emerging integration partner events like Sage.
This is an important IC role within the company for someone who has run the full event lifecycle multiple times over can juggle moving pieces across vendors and internal teams and knows how to connect on-the-ground execution back to strategic and revenue outcomes. Youll be a key voice across Sales PMM Partnerships and Virtual Events bringing field intelligence into the teams who need it most.
Event Strategy & Selection
- Own research and recommendations for which conferences and field events Instrumentl should invest in
- Build and maintain an event calendar aligned with marketing and revenue goals
- Develop a clear POV on where we show up why it matters and what success looks like
- Track spend against budget and flag opportunities to improve ROI
- Own every phase of conference execution including booth logistics organizer relationships registrations cross-functional coordination swag and shipping
- Build repeatable playbooks so the program scales smoothly
- Partner with Sales RevOps PMM Partnerships and Virtual Events on pre- and post-event outreach
- Plan ancillary events (happy hours dinners) that deepen relationships with prospects and customers
- Manage vendor relationships and negotiate contracts to maximize value
Owned Events Program Management
- Help define what Instrumentls in-person presence looks like beyond conferences
- Own programs end-to-end including venue sourcing guest lists invites onsite hosting and follow-up
- Build the playbook from scratch (city selection formats budget guardrails) so its repeatable from day one
- Surface insights from these events to cross-functional teams
Lead Capture & ROI Measurement
- Own lead capture at events and ensure clean timely handoff to RevOps and Sales
- Track performance against pipeline goals including leads meetings booked and opportunities generated with strong awareness of cost efficiency and ROI
- Produce post-event recaps with insights and recommendations
- Be the companys eyes and ears in the field by synthesizing customer sentiment competitive presence and market trends into a regular feedback loop
Internal Communication & Coordination
- Manage event Slack channels run kick-off meetings and keep stakeholders informed throughout the planning cycle
- Proactively flag blockers and dependencies across teams
Required
- 47 years of B2B event marketing experience in a SaaS or tech environment
- A track record of owning successful conference and trade show programs end-to-end including event prioritization budget management cross-functional coordination vendor partnership onsite logistics and ownership of business outcomes
- Comfort operating in a fast-moving startup environment; youre equally capable of thinking strategically and setting up the booth kit
- You bring a spirit of operational rigor and continuous improvement; youre always looking for ways to make the next time better and have an eye for efficiency
- Ability to travel up to 30% of the time
Nice to Have
- Experience working with or selling into nonprofits or familiarity with the grants management space
- Experience with startups or demonstrated ability to build and scale event programs from scratch including creating playbooks processes and repeatable frameworks
- Experience marketing to a mission-driven buyer or community
- Experience leading owned event formats (roundtables partner events community events etc)
Final compensation is determined based on experience skillset scope interview performance and geographic location.
Benefits
- 100% covered health dental and vision insurance for employees (50% for dependents)
- Generous PTO including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
Instrumentl is evolving rapidly. Youll always have new challenges and opportunities to grow here.
Required Experience:
Manager
About Company
Discover, research and track grants, all in one place. Instrumentl is designed to save nonprofits time while helping them grow revenue.
