Enterprise Marketing Manager Industries

The people here at Apple dont just create products they create the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspire the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!nnThe Enterprise Product Marketing team is responsible for introducing Apples products and services to business markets globally including large enterprise small business healthcare and government organizations. From product positioning customer engagement to channel enablement the Enterprise Product Marketing team helps customers adopt the Apple platform empowering employees to do their best work and achieve their full is looking for a passionate marketer who loves technology and believes in the impact Apple products can have on changing how people work.

In this role you will be a part of the team that serves as the critical connection point between large enterprises and Apple - to not only represent the needs of the market but also help share Apples story and point of view back to the market. You will have both inbound responsibilities voicing customer feedback into various product and engineering teams as well as outbound responsibilities helping craft product messaging for enterprise customers. You will be responsible for developing marketing programs and messaging that promotes Apple among key influencers and decision makers in markets such as financial services professional services and the public sector. nnYou have a unique combination of technical skill creative marketing execution and critical thinking. You will also work cross-functionally with product marketing marcom PR and sales to deliver phenomenal marketing programs.

Own the marketing strategy positioning and messaging of Apples products and services for enterprise customers through an industry lens. nDefine and articulate compelling value propositions to internal and external partners and key customer-facing assets including messaging Keynote presentations app resources web and marketing guides for the field and 3rd party channels. nBuild and implement integrated marketing programs to drive the awareness and adoption of Apple products and services in the closely with Brand PR and Sales on development of launch activities and marketing materials including new product strategic customer and partner briefings and deliver key presentations to senior executive audiences. nBe the voice of enterprise customers and partners collecting input for future product development and various data/sources to distill into insights that can help shape our strategy direction and follow emerging market trends to understand how Apple products are best for enterprise.

7-10 years of product marketing experience including developing the core product positioning go-to-market strategy and sales enablement for enterprise communication and passionate presenter with authentic storytelling crafting compelling and succinct positioning messaging and differentiation for Degree or equivalent experience.

MBA background a preference for B2B cross-functional collaborator who can influence teams across strategically and analytically then follow through to execution with unyielding attention to -oriented with a positive can-do attitude to get things in a fast-paced environment with the ability to deal with ambiguity.