Enrollment Marketing and Campaign Strategist

TITLE:Enrollment Marketing and Campaign Strategist

CLASSIFICATION: Specialist

Minimum Qualifications:

• Education: Bachelors degree in marketing communications digital media public relations advertising journalism user experience or related field
• Work Experience: Five years of professional experience in marketing communications digital engagement enrollment marketing campaign strategy user experience including at least three years of supervisory experience
• Licensure or Certification: N/A

Skills Knowledge and Abilities:

1. Knowledge of marketing strategy audience engagement branding campaign development and digital communication practices.
2. Knowledge of enrollment marketing principles audience behavior trends user experience strategies and public engagement practices.
3. Ability to develop implement and evaluate strategic marketing campaigns aligned with district priorities and organizational goals.
4. Ability to evaluate digital communication systems website organization and family-facing enrollment processes to improve accessibility clarity and user experience.
5. Ability to analyze enrollment trends audience insights campaign performance engagement metrics and digital analytics to support strategic decision-making and continuous improvement.
6. Exceptional writing editing and messaging skills with the ability to develop persuasive marketing enrollment and promotional content tailored to diverse audiences across multiple communication platforms.
7. Ability to lead projects supervise staff manage competing priorities and collaborate effectively across departments to achieve organizational goals.
8. Knowledge of and proficiency with digital communication platforms social media advertising website engagement strategies analytics tools content management systems and audience engagement software.
9. Ability to exercise sound professional judgment maintain confidentiality and foster positive working relationships with students staff families and the public.
10. Ability to work independently or collaborate effectively within a a team.
11. Ability to prioritize tasks manage time effectively and proven ability to meet
12. Maintain valid drivers license with a driving record that aligns with the districts motor vehicle record requirement while employed.

1. Proficient with Microsoft Office Suite or related
2. Maintain confidentiality.
3. Attend work in a prompt and regular basis.
4. Maintain satisfactory and harmonious working relationships with the public students and other employees.

JOB SUMMARY:

The Enrollment Marketing and Campaign Strategist leads the Districts enrollment marketing strategy by developing compelling messaging campaigns and family-centered communication experiences that strengthen awareness increase engagement and support enrollment growth. This position uses audience insights digital engagement strategies and performance analytics to improve marketing effectiveness enhance family experiences and build public confidence in Des Moines Public Schools. The essential functions as shown below represent only the key areas of responsibility; specific position requirements will vary depending on the needs of the district.

ESSENTIAL FUNCTIONS:

1. Serve as the districts lead strategist for enrollment marketing ensuring campaigns messaging digital experiences and promotional efforts are aligned to support district enrollment goals.
2. Provide leadership direction coaching supervision and performance management for the Digital Content Creation position(s)
3. Develop and lead strategic marketing and audience engagement campaigns including planning prioritization and execution of district initiatives while managing campaign calendars timelines and promotional schedules to ensure effective and timely
4. Develop and apply marketing strategies using enrollment trends demographic insights audience research and campaign analytics.
5. Evaluate and improve the end-to-end enrollment and family communication experience from initial awareness through successful enrollment and the first day of school.
6. Lead the development and implementation of multi-channel marketing and digital outreach efforts across district websites social media newsletters email communications video platforms search and digital advertising campaigns.
7. Collaborate with schools departments and communications staff to identify develop and promote student-centered stories district initiatives and promotional opportunities aligned with district goals
8. Develop and implement strategic messaging and write marketing enrollment and promotional content for campaigns across print digital social media websites email advertising and multimedia platforms.
9. Monitor competitive education and enrollment trends family preferences and marketing strategies to identify opportunities that strengthen the districts market position and enrollment efforts
10. Monitor emerging trends and best practices in enrollment marketing digital engagement website user experience audience behavior social media strategy and public-sector
11. Maintain professional learning and growth through professional organizations seminars course work and collaboration.
12. Other duties as assigned.

DEPARTMENT: Communications Marketing and Public Affairs

REPORTS TO:Director of Communication Marketing and Public Affairs

HIGHEST LEVEL SUPERVISED: Digital Content Creator
BARGAINING GROUP: N/A

FLSA STATUS:Exempt

CALENDAR: 12 Months / 8.0 Hour Day

PHYSICAL REQUIREMENTS:

Frequent: Telephone & Computer Standing Walking Sitting

Occasional: Bending/Stooping Reaching/Pushing/Pulling Climbing/Stairs Driving Lifting 20 lbs Carrying 20 feet.

Working conditions: Constant Inside Occasional Outside & Extremes of Temperature/Humidity

The Des Moines Independent Community School District does not discriminate on the basis of race color national origin gender disability religion creed age (for employment) marital status (for programs) sexual orientation gender identity and socioeconomic status (for programs) in its educational programs and its employment practices. If you have questions concerns or a complaint related to this policy please contact Carol Wynn-Green2100 Fleur Drive Des Moines IA 50321; phone: ; email:. Complaints can also be directed to the Iowa Civil Rights Commission400 E. 14th Street Des Moines IA 50319-1004 or Region VII Office for Civil Rights Citigroup Center 500 W. Madison Street Suite 1475 Chicago IL 60661-4544.

Employee Benefits Information

All candidates offered a position will be required to successfully pass a criminal background check and a child and adult abuse registry check. Certain positions may require fingerprinting a drug and alcohol test a physical capacity test and/or a motor vehicle record check.

Approved By: JL

Date: 7/31/2026