Engineering Manager, Marketing Technology

WHY JOIN ALO

Mindful movement. Its at the core of why we do what we do at ALOits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

Alo is looking for anEngineering Manager Marketing Technologyto lead a team of marketing technologists and engineers responsible for building and scaling the technology that powers customer data retention personalization and cross-channel marketing.

This role sits at the intersection of Engineering Marketing and Data owning the technical strategy architecture and delivery of our marketing technology the implementation and evolution of our Customer Data Platform (CDP) marketing automation infrastructure and customer activation capabilities while partnering closely with Lifecycle Marketing CRM Data Engineering and Analytics.

Werelooking for an engineering leader who can provide technical direction mentor engineers and remain close enough to the architecture and code to guide design decisions while helping the team execute ata high level.

RESPONSIBILITIES

• Lead mentor and grow a team of marketing technology engineers and technologists providing technical leadership architectural guidance and career development.
• Own the engineering roadmap for the marketing technology ecosystem including CDP reverse ETL customer data infrastructure and marketing automation platforms.
• Lead the implementation and optimization of Hightouch (or similar CDP) and build scalable customer data pipelines and activation capabilities.
• Partner with Engineering Marketing Data Engineering Analytics and Product teams to deliver reliable scalable marketing technology solutions.
• Drive architecture platform integrations and engineering best practices across customer data personalization and lifecycle marketing systems.
• Build scalable cross-channel activation across Email SMS Push and paid media platforms.
• Champion engineering excellence through system reliability code quality documentation observability and operational best practices.
• Manage vendor relationships platform migrations and technical implementations while ensuring data quality privacy and governance.

QUALIFICATIONS

• 6 years of experience in Marketing Technology Marketing Operations CRM Customer Data Platforms or Data Engineering.
• 2 years of experience leading technical teams or large cross-functional initiatives.
• Experience implementing or managing CDPs and reverse ETL platforms such as Hightouch GrowthLoop ActionIQ or similar.
• Experience with marketing automation and customer engagement platforms such as Braze Twilio Attentive Airship or similar.
• Strong understanding of customer data identity resolution personalization lifecycle marketing and retention strategies.
• Experience partnering across Marketing Data Engineering and Analytics organizations.
• Strong knowledge of SQL cloud data platforms and modern marketing technology ecosystems.
• Experience in high-growth retail or eCommerce environments strongly preferred.
• Experience with experimentation attribution and marketing measurement is a plus.
• Python or JavaScript experience is a plus.

The base salary range for this position is $210000 - $240000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.