Employer Branding Coordinator

The Employer Branding & Marketing Coordinator is responsible for developing and executing strategies that position Stow Manufacturing as an employer of choice. This role supports the organizations recruitment retention and employee engagement efforts through employer branding recruitment marketing community partnerships and internal communications.
Working closely with the Human Resources team and business leaders this position will create and promote initiatives that strengthen Stows employment brand attract qualified talent enhance the employee experience and support the companys continued growth.

Employer Branding
    Develop and maintain a consistent employer brand across all recruitment and communication platforms.
    Create engaging content highlighting Stows culture employees career opportunities benefits and community involvement.
    Manage and update recruitment marketing materials and career-related content.
    Coordinate employee testimonials photography and video content for recruiting campaigns.
    Ensure brand consistency across all internal and external communications.
Recruitment Marketing
    Develop and manage recruitment marketing campaigns across digital and traditional media.
    Create and publish employment advertisements on job boards and social media platforms.
    Coordinate recruitment advertising including billboards radio print and online campaigns.
    Monitor campaign performance and recommend improvements based on data and hiring outcomes.
    Support Talent Acquisition with hiring events and recruitment initiatives.
Community Relations & Workforce Development
    Build and maintain partnerships with local colleges technical schools workforce development organizations and community partners.
    Coordinate internship apprenticeship and co-op programs.
    Represent Stow Manufacturing at career fairs hiring events school presentations and community outreach activities.
    Develop long-term talent pipelines through educational and community partnerships.
Employee Engagement
    Coordinate employee recognition and appreciation programs.
    Assist with onboarding communications and new hire engagement initiatives.
    Develop internal communications newsletters and employee announcements.
    Promote employee referral programs and engagement activities.
    Support company culture initiatives and special events.
Marketing Support
    Assist with corporate marketing initiatives as needed.
    Design recruiting brochures presentations flyers signage and promotional materials.
    Coordinate branded merchandise and recruitment giveaways.
    Support photography and video production for marketing and recruitment efforts.
Reporting & Analytics
    Monitor and report on recruitment marketing effectiveness including:
o    Applicant sources
o    Social media engagement
o    Career fair participation and return on investment
o    Website and careers page traffic
o    Employee referral activity
o    Recruitment campaign performance
    Prepare monthly reports and recommendations for continuous improvement.
 

Qualifications :

Education
    Bachelors degree in Marketing Communications Human Resources Public Relations Business Administration or a related field preferred.
Experience
    Minimum of two (2) years of experience in marketing communications employer branding recruiting or a related field.
    Experience managing business social media platforms preferred.
    Experience coordinating events or community outreach initiatives preferred.
 

Additional Information :

What do we offer you

1. PTO sick leave 11 US paid holidays
2. Medical (currently BlueCross BlueShield) Dental and Vision Insurance including Family coverage
3. Company paid Short- and Long-Term Disability Insurance
4. Company Paid Life Insurance
5. Company Paid Accidental Death & Dismemberment
6. 401K with employer match currently 4%
7. Partial Tuition Reimbursement after 12 months
8. Tabacco Free Campus

EEO

Stow US provides equal employment opportunities to all employees and applicants for employment. stow prohibits discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Remote Work :

No

Employment Type :

Full-time