Email Marketing Specialist

Location: Preference for hybrid in Denver CO. Open to hybrid in Philadelphia PA or home-based in Boston MA.

Position Summary:

Are you ready to help deliver impactful digital marketing experiences that connect infrastructure professionals around the world Bentley Systems is seeking an Email Marketing Specialist to execute and optimize email campaigns and nurture programs that support global marketing this role you will build test deploy and monitor email communications and marketing automation programs in Marketo while partnering with campaign product webinar and marketing operations teams. Success in this position requires strong attention to detail technical proficiency with marketing automation platforms and a commitment to delivering accurate timely and engaging communications to prospects and customers.

Responsibilities:

• Build and deploy email campaigns in Marketo using approved templates including email assets programs smart lists smart campaigns forms and landing pages.
• Configure audience selection segmentation exclusions subscription preferences and campaign workflows in accordance with approved briefs and data standards.
• Develop and maintain nurture streams triggered communications and webinar-related email programs under the guidance of campaign and program managers.
• Perform end-to-end quality assurance testing for content links personalization tokens rendering forms audience targeting scheduling and workflow logic before deployment.
• Collaborate with campaign owners content teams and Marketing Operations to resolve build requirements obtain approvals and meet launch timelines.
• Monitor campaign execution and delivery results investigate operational issues and ensure successful completion of scheduled activities.
• Analyze campaign performance and prepare summaries of delivery engagement conversion and other key metrics.
• Support A/B testing initiatives and implement approved optimizations to templates workflows audience segmentation and campaign processes.
• Maintain campaign documentation naming conventions operational standards and reusable marketing assets.
• Contribute to continuous improvement efforts related to email marketing operations automation processes and campaign effectiveness.
• This is a full-time individual contributor role expected to work 40 hours per week. The role may require occasional flexibility in work hours to support campaign launches across multiple time zones.
• Travel is not expected or is limited to infrequent travel to Bentley office locations.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Qualifications:

• Approximately 13 years of experience in email marketing marketing automation campaign operations or a related field including internships or equivalent hands-on experience.
• Hands-on experience building testing and deploying email campaigns in Marketo HubSpot MailChimp or other email automation platform.
• Working knowledge of Marketo programs smart lists smart campaigns workflow automation and email scheduling.
• Understanding of email marketing best practices audience segmentation data hygiene and permission-based marketing requirements.
• Strong attention to detail with the ability to manage multiple concurrent campaigns and deadlines.
• Experience conducting quality assurance testing and troubleshooting campaign execution issues.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional stakeholders in a global environment.

Preferred Qualifications

• Experience building and managing nurture programs engagement programs or lifecycle marketing campaigns.
• Working knowledge of dynamic content and basic HTML and CSS for email troubleshooting and template maintenance.
• Familiarity with Salesforce CRM and marketing data management processes.
• Experience supporting webinar registration attendee communications and webinar follow-up workflows.
• Familiarity with ON24 or similar webinar platforms.
• Experience working within B2B software SaaS or global marketing organizations.
• Knowledge of email performance reporting conversion analysis and campaign optimization techniques.

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What We Offer:

• Step into a collaborative work environment where ideas flourish and teamwork propels us forward towards shared success.
• An attractive salary and benefits package.
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.
• A commitment to inclusion belonging and colleague wellbeing through global initiatives and resource groups.
• Be part of a company committed to making a real difference by advancing the worlds infrastructure for better quality of life where your contributions help build a more sustainable connected and resilient world. Discover our latest user success stories for an insight into our global impact.

Who We Are:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the worlds infrastructure sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals and organizations of every size for the design construction and operations of roads and bridges rail and transit water and wastewater public works and utilities buildings and campuses mining and industrial facilities. Our offerings powered by the iTwin Platform for infrastructure digital twins include MicroStation and Bentley Open applications for modeling and simulation Seequents software for geoprofessionals and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery SYNCHRO for construction management and AssetWise for asset operations. Bentley Systems 5200 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race color sex sexual orientation gender identity disability pregnancy protected veteran status religion national origin age genetic information or any other protected characteristic. This commitment extends to all aspects of employment including but not limited to hiring placement promotion compensation and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling or sending us an email at