Email Marketing Manager (Interim Consultant) (75-80hour, 25 hoursweek, 6 week contract)

Notice to applicants:

We have seen a rise in recruitment scams. Please note that outreach from Khan Academy recruiters will only come from the @ domain. Our team does not use Gmail or other personal accounts for contacting potential candidates. Khan Academy will never solicit money equipment fees or sensitive financial information at any stage of the hiring process. We also do not work with external recruiting agencies so outreach from headhunters presenting opportunities on behalf of Khan Academy is illegitimate. Please always check the email domain and cross-reference the position with the official Khan Academy Careers page to confirm an opening is valid.

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free world-class education to anyone anywhere. Our proven learning platform offers free high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects focusing on math and science. We have over 181 million registered learners globally and are committed to improving learning outcomes for students worldwide focusing on learners in historically under-resourced communities.

OUR COMMUNITY

Our students teachers and parents come from all walks of life and so do team includes people from academia traditional/non-traditional education big tech companies and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company value diversity equity inclusion and belonging as necessary to achieve our mission and impact the communities we know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

THE ROLE

The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academys ambitious mission. We are seeking a seasoned Interim Email Marketing Consultant (25 hours week / 6 week contract) to sustain and advance our digital fundraising efforts during a staff leave of absence (May 26 July 20).

Reporting to the Director of Philanthropy this role is pivotal in managing a high-volume email program (100M emails annually) aimed at converting learners into lifelong donors. While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant this role serves as the primary strategic and creative lead.

As the interim lead you will focus on high-level strategy copywriting and segmentation across the following areas:

Content Strategy & Copywriting

• Voice Governance: Draft compelling fundraising appeals using distinct organizational personas including Sal Khan the Chief External Affairs Officer and the Community Giving Manager.
• Campaign Execution: Write and edit all email copy for May June and July outreach including support for mid-level emails and other emails as necessary.
• AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns.

Back to School (BTS) Campaign Strategy

• Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign.
• Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.

Advanced Segmentation & Testing

• Optimization: Build a comprehensive segmentation testing strategy for JuneSeptember. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season. A partial plan has been drafted but needs to be refined updated and implemented.
• A/B Testing: Maintain a rigorous testing schedule (subject lines CTA layout) and document learnings.
• Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights.

Pilot Programs & Collaboration

• Paid Acquisition: Collaborate with Senior Community Giving Manager to design a Test and Learn campaign for paid donor acquisition.
• Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
• Project Management: Manage email production and campaigns across functions ensuring work is delivered on time and flagging potential blockers.

Analytics & Reporting

• KPI Tracking: Monitor and report on campaign performance delivery rates and conversion metrics.
• Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders.

WHAT YOU BRING

• Fundraising Expertise: Proven track record in digital fundraising or marketing specifically in engagement-to-donor conversion.
• Strategic Copywriting: Ability to pivot between different executive voices and write high-converting empathetic copy.
• Data Literacy: Deep experience in audience segmentation and A/B testing methodologies.
• Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant.
• Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience.
• Passion for Education: A desire to make a difference in the lives of learners everywhere.
• Proven cross-cultural competency skills demonstrating self-awareness awareness of other and the ability to adopt inclusive perspectives attitudes and behaviors to drive inclusion and belonging throughout the organization.
• Motivated by the Khan Academy mission to provide a free world-class education for anyone anywhere.

COMPENSATION

This is a contract position with an hourly rate of $75-$80 USD /hour.

• Sals TED talk from 2011
• Sals TED talk from 2015
• Sals TED talk from 2023
• Our team: COMPANY VALUES

  Live & breathe learners

  We deeply understand and empathize with our users. We leverage user insights research and experience to build content products services and experiences that our users trust and love. Our success is defined by the success of our learners and educators.

  Take a stand

  As a company we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However we also listen learn and flex in the face of new data and commit to evolving this point of view as the industry and our users evolve.

  Embrace diverse perspectives

  We are a diverse community. We seek out and embrace a diversity of voices perspectives and life experiences leading to stronger more inclusive teams and better outcomes. As individuals we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen learn and collaborate to gain a shared understanding. When a decision is made we commit to moving forward as a united team.

  Work responsibly and sustainably

  We understand that achieving our audacious mission is a marathon so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit we are supported by the generosity of donors as well as strategic partners and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.

  Bring out the joy

  We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates partners and donors.

  Cultivate learning mindset

  We believe in the power of growth for learners and for ourselves. We constantly learn and teach to improve our offerings ourselves and our organization. We learn from our mistakes and arent afraid to fail. We dont let past failures or successes stop us from taking future bold action and achieving our goals.

  Deliver wow

  We insist on high standards and deliver delightful effective end-to-end experiences that our users can rely on. We choose to focus on fewer things each of which aligns to our ambitious vision so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners.

  We are committed to equal employment opportunity regardless of race color ancestry religion sex gender gender identity or expression national origin sexual orientation age citizenship marital status disability or Veteran status. We value diversity equity and inclusion and we encourage candidates from historically underrepresented groups to apply.
  
  As part of this commitment Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed please contact