Ecosystem Marketing ManagerResponsable Marketing d'Écosystème

About the role:

The Ecosystem Marketing Manager 4 leads the resolution of complex varied partner marketing challenges exercising independent judgment and creative solutioning. The position delivers impactful scalable programs that influence ecosystem-wide engagement and growth.

This is a highly cross-functional role requiring a mix of strategic planning relationship management and hands-on marketing execution. You will work closely with Business Development Product Marketing Sales and your marketing counterparts at partner organizations.

What you will do:

• Joint Marketing Strategy: Develop and execute comprehensive annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
• Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars digital advertising email marketing content syndication and field events) that generate high-quality pipeline.
• Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions messaging frameworks and customer-facing collateral (e.g. solution briefs case studies whitepapers landing pages).
• Partner Enablement: Create and deliver marketing-in-a-box kits and enablement tools for the OEM partners internal sales and marketing teams to ensure they can effectively position our joint solution.
• MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities ensuring strategic investment compliance with partner guidelines and accurate ROI tracking.
• Relationship Management: Establish and nurture strong collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
• Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track analyze and report on pipeline impact lead generation and ROI to executive leadership.

What you bring:

• Experience: 5 years of experience in B2B marketing with at least 23 years specifically dedicated to alliance marketing partner marketing or OEM marketing within the e.g. Tech / SaaS / Hardware industry.
• Partner Acumen: Deep understanding of OEM business models multi-tier channel ecosystems and how joint value propositions are commercialized.
• Campaign Management: Proven track record of planning and executing multi-channel marketing campaigns from scratch with a strong focus on lead generation and pipeline tracking.
• Communication: Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.
• Analytical Skills: Comfortable working with data managing budgets (MDF) and using marketing automation and CRM tools (e.g. Marketo / Salesforce) to measure impact.
• Education: Bachelors degree in Marketing Business Communications or a related field (or equivalent practical experience).

What Success Looks Like in This Role

• Pipeline Contribution: Meeting or exceeding the sourced/influenced pipeline targets generated via OEM partner channels.
• Partner Engagement: Increased engagement and adoption of Company Name marketing programs by the OEM partners sales forces.
• Velocity: Faster time-to-market for joint solution launches and co-branded marketing assets.

• Strong communication skills in English as this position will interact with many Red Hat teams located outside of Quebec and Canada. into the requirements.

French version:

Le/la responsable marketing décosystème 4 (Ecosystem Marketing Manager 4) est chargé(e) de résoudre des défis complexes et variés en matière de marketing partenaire en faisant preuve de jugement indépendant et en proposant des solutions créatives. Ce poste permet de mettre en œuvre des programmes percutants et évolutifs qui influencent lengagement et la croissance à léchelle de lécosystème.

Il sagit dun rôle très transversal qui nécessite une combinaison de planification stratégique de gestion des relations et dexécution marketing pratique. Vous travaillerez en étroite collaboration avec le développement commercial le marketing produit les ventes et vos homologues marketing chez les organisations partenaires.

Vos responsabilités :

• Stratégie de marketing conjointe :Développer et exécuter des plans de marketing conjoints annuels complets avec des partenaires OEM de niveau 1 afin daccélérer ladoption de solutions intégrées sur le marché.
• Exécution de campagne :Lancer des campagnes de co-marketing de bout en bout (incluant des webinaires de la publicité numérique du marketing par courriel de la syndication de contenu et des événements sur le terrain) qui génèrent des pistes de haute qualité.
• Création de supports et de contenu :Collaborer avec le marketing produit pour élaborer des propositions de valeur conjointes des cadres de messagerie et des supports orientés client (par exemple notes de solution études de cas livres blancs pages de destination).
• Activation de partenaires (Partner Enablement) :Créer et fournir des kits de marketing-prêt-à-lemploi et des outils dactivation pour les équipes internes de vente et de marketing des partenaires OEM afin de sassurer quils peuvent positionner efficacement notre solution conjointe.
• Gestion des MDF :Gérer le budget des fonds de développement du marché (Market Development Funds - MDF) alloué aux activités dalliance en assurant un investissement stratégique la conformité aux directives des partenaires et un suivi précis du retour sur investissement (ROI).
• Gestion des relations :Établir et entretenir des relations solides et collaboratives avec les parties prenantes du marketing au sein des organisations partenaires pour garantir un placement privilégié dans leurs canaux de marketing.
• Mesures et rapports :Établir des indicateurs de performance clés (KPI) pour toutes les activités de marketing dalliance. Suivre analyser et rendre compte de limpact sur le pipeline de la génération de pistes et du ROI à la direction.

Vos atouts :

• Expérience :5 ans et plus dexpérience en marketing B2B dont au moins 2 à 3 ans spécifiquement dédiés au marketing dalliance au marketing partenaire ou au marketing OEM dans le secteur de par exemple la technologie / SaaS / le matériel.
• Sens des affaires des partenaires :Compréhension approfondie des modèles commerciaux OEM des écosystèmes de canaux à plusieurs niveaux et de la façon dont les propositions de valeur conjointes sont commercialisées.
• Gestion de campagne :Expérience avérée dans la planification et lexécution de campagnes marketing multicanal à partir de zéro avec un accent particulier sur la génération de pistes et le suivi du pipeline.
• Communication :Compétences exceptionnelles en établissement de relations avec le sens politique nécessaire pour naviguer dans des organisations partenaires complexes et aligner des priorités concurrentes.
• Compétences analytiques :À laise avec les données la gestion des budgets (MDF) et lutilisation doutils dautomatisation du marketing et de CRM (par exemple Marketo / Salesforce) pour mesurer limpact.
• Formation :Baccalauréat en marketing en commerce en communications ou dans un domaine connexe (ou expérience pratique équivalente).

Ce à quoi ressemble la réussite dans ce rôle :

• Contribution au pipeline :Atteindre ou dépasser les objectifs de pipeline généré/influencé via les canaux de partenaires OEM.
• Engagement des partenaires :Augmentation de lengagement et de ladoption des programmes de marketing de Nom de lentreprise par les forces de vente des partenaires OEM.
• Vélocité :Temps de mise sur le marché plus rapide pour les lancements de solutions conjointes et les actifs marketing co-marqués.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location experience applicable skills and training external market value and internal pay equity. Annual salary is one component of Red Hats compensation package. This position may also be eligible for bonus commission and/or equity. For positions with Remote-US locations the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the worlds leading provider of enterprise open source software solutions using a community-powered approach to deliver high-performing Linux cloud container and Kubernetes technologies. Spread across 40 countries our associates work flexibly across work environments from in-office to office-flex to fully remote depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas no matter their title or tenure. Were a leader in open source because of our open and inclusive environment. We hire creative passionate people ready to contribute their ideas help solve complex problems and make an impact.

Benefits
Comprehensive medical dental and vision coverage
Flexible Spending Account - healthcare and dependent care
Health Savings Account - high deductible medical plan
Retirement 401(k) with employer match
Paid time off and holidays
Paid parental leave plans for all new parents
Leave benefits including disability paid family medical leave and paid military leave
Additional benefits including employee stock purchase plan family planning reimbursement tuition reimbursement transportation expense account employee assistance program and more!

Note: These benefits are only applicable to full time permanent associates at Red Hat located in the United States.

Inclusion at Red Hat
Red Hats culture is built on the open source principles of transparency collaboration and inclusion where the best ideas can come from anywhere and anyone. When this is realized it empowers people from different backgrounds perspectives and experiences to come together to share ideas challenge the status quo and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access and that all voices are not only heard but also celebrated. We hope you will join our celebration and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race color religion sex sexual orientation gender identity national origin ancestry citizenship age veteran status genetic information physical or mental disability medical condition marital status or any other basis prohibited by law.