eCommerce Coorindator

Job DescriptionRole: Ecommerce CoordinatorPosition Summary:Swell a Division of Lifetime Brands Inc. is seeking an Ecommerce Coordinator to join our expanding DTC Ecommerce team. This role will be responsible for driving consumer engagement conversion and direct sales. This position will manage site content site performance the customers online journey & experience UX site roadmap conversion rate optimization driving increased organic SEO traffic and is responsible for the companys integrated marketing calendar. Reporting to the Director DTC & E-commerce the ideal candidate will play a vital role in executing our ecommerce growth :Ownership of performance and day-to-day management coordination and execution of sites content operations and customer e-commerce marketing calendar that includes homepage features promotions new product launches and overall site closely with marketing sales and merchandising functions for an integrated marketing product roadmap as it relates to to include site design updates feature enhancements and content launches. Manage the execution of the product roadmap by prioritizing sprints based on revenue and customer experience impactPlan design and execute on testing strategies for site content UX landing pages etc. designed to optimize conversion rate and customer the effort for improved organic traffic ensure incorporation of all SEO tactics in site content as well as site technical aspectsOwn e-commerce operations processes be a continuous improvement fanatic to optimize the way we get things done be a liaison between development and all cross functional stakeholders to drive improved customer closely with marketing creative merchandising customer service and IT teams to manage timely site updates and online customer QA of site content/functionality to ensure accuracy of content linking and and report results against KPI goals consistently analyze various site performance metrics from usability and conversion perspective and call out opportunities in the end-to-end ecommerce :3 years of overall experience in e-commerce/site marketing/direct-to consumer rolesDemonstrated success in supporting e-commerce businesses in roles with ownership of site content site performance e-commerce operations or e-commerce business managementUnderstanding of e-commerce and conversion rate optimizationPrior hand-on experience using e-commerce platforms/CMS systems (SFCC Big Commerce Shopify etc.)Experience in managing site features functionality and/or roadmapProficiency to analyze website performance (Google Analytics). A plus if experience includes running A/B or multivariate site testingAbility to manage multiple competing priorities under tight deadlines in a fast-paced environmentPassionate dedicated to positive outcomes teamwork strategic thinking and problem-solving skillsExcellent verbal and written communications skills required with internal teams external agencies and business partnersHigh proficiency in MS Excel knowledge of customer databases and/or ecommerce digital marketing reporting dashboards/tools a possess a Bachelors degreePrevious fashion/luxury e-commerce or DTC industry experience is a plus