Downstream Marketing Manager
Irvine, CA - USA
Job Summary
As a Downstream Marketing Manager you will play a pivotal role in driving the continued growth and strategic alignment of our international business. This position is integral to shaping and executing our long-term global vision.
In this role you will support the development and execution ofthe internationalstrategicplans including the establishment of key performance indicators (KPIs) to measure success. You will lead in-depth regional market assessments and customer segmentation analyses to inform global commercialization strategies and guide data-driven decision-making.You will collaborate closely with Regional Marketing teams to ensure international product launch readiness aligning execution across markets. Additionally you will partner with regional marketing and sales teams to developbottoms-up forecasts for new product development initiatives.The role also includes gathering and synthesizing competitive intelligence contributing to international market modeling and supporting business development efforts from an ex-U.S. (OUS) perspective.
This role requiresonsitepresenceat least 4 days per week at our Irvine CA office to support collaboration team engagement and business needs.
Whatyou will do
Support Strykers Peripheral Vascular (PV)International long-term strategic plan and contribute toidentifyingGlobal KPIs for long term success
Coordinate international product launch readiness with Global Downstream Marketing and transfer execution to Regional Marketing teams.
Conduct regional market assessments and customer segmentation toidentifygrowth opportunities.
Collaborate with regional marketing and sales to developbottoms-up forecasts for new product development (NPD) projects.
Partner with internal cross-functional teams (i.e.regulatory clinical medical affairs operations) to ensure alignment on global initiatives.
Work closely with Global Marketing toprovideregional insights that influence product development positioning and roadmap planning.
Maintains relationships withKOLs andtranslates insights into current and future businessstrategy.
Support pricing reimbursement and market access strategies across OUS markets.
Collect competitive intelligence andassistin building international market models.
Engage in strategic planning with Health Economics & Market Access (HEMA) for key regions.
Lead and manage execution of key strategic initiatives across OUS markets including guideline strategies and portfolio viability assessments.
Drive adoption and commercial success by partnering with sales teams and supportingdistributorand direct market strategies.
Ensure product messaging and positioning are adapted to regional needs; coordinate VOC/VOS with regional marketing for upstream insights.
Establish KPIs and reporting mechanisms to track progress against strategic goals and post-launch performance.
Monitor competitive landscape market trends and product performance to recommend strategic adjustments.
Identifynew market opportunities and support entry strategies for emerging regions.
Contribute to annual marketing planning and strategic growth initiatives.
Develops key relationships with industry/market thought leaders organizations and institutions in collaboration with other marketing leaders.
What you need
Required:
Bachelors degree
Minimum of8 years of workexperience
Excellent presentation and interpersonal communications skills
Experience influencing various levelsin the absence of organizational authority
Preferred:
MBA
5 years medical device marketing experience
Experiencemultiple projects while delivering on established timelines
- US15: $135700 - $226200 USD Annual
Required Experience:
Manager
About Company
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more