Director, Web Strategy & Development
Job Location:
Job Location:
Irvine, CA - USA
Monthly Salary:
$ 140000 - 170000
Monthly Salary:
Posted on:
5 hours ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Description Summary
The Director Web Strategy & Development is a strategic leader responsible for shaping the vision strategy and execution of Chapman Universitys web ecosystem. This role drives the evolution of the universitys digital presence by delivering engaging accessible high-performing and user-centered web experiences that advance institutional priorities strengthen the Chapman brand and support enrollment engagement and reputation. This position requires a unique blend of strategic leadership technical expertise web design and development experience and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development optimization and governance of the universitys web platforms. The role is both strategic and operational serving as a trusted advisor to university leadership while remaining closely connected to the technical direction architecture and implementation of the web ecosystem. This is an exciting opportunity to lead a major digital transformation including the redesign of Chapmans flagship website modernization of web governance and the development of scalable digital experiences that serve key audiences. This position is in person in Orange CA. The successful candidate will be expected to be in full-time in office.
Responsibilities
Strategic Web & MarTech Leadership Drive the strategy roadmap and execution of the universitys web presence aligned with institutional marketing and enrollment goals. Lead website governance to ensure brand consistency usability and accessibility and technical excellence across all digital properties. Partner and collaborate with marketing teams content owners and creators to ensure engaging high-quality user-centered content and a seamless digital experience. Collaborate with IS&T legal and other campus partners to ensure web platforms meet security privacy accessibility and regulatory compliance requirements. Help facilitate the research implementation training and technical maintenance of our marketing technology stack. Build trusted relationships with campus leaders and communicate digital strategy performance and recommendations through data-driven insights clear presentations and actionable roadmaps. Web Design Development & Optimization Lead the strategy architecture design development and continuous optimization of Chapmans web ecosystem to deliver exceptional user-centered digital experiences. Oversee website architecture user experience (UX) and interface design (UI) to improve usability engagement and conversion. Direct the planning prioritization and execution of website enhancements redesigns platform upgrades and performance optimization initiatives. Lead the web development teams project intake prioritization resource planning and delivery to ensure projects are completed on time and within scope. Code websites using HTML CSS JavaScript jQuery PHP WordPress GitHub REST APIs and have a general understanding of other languages. Ensure all digital experiences are optimized for SEO mobile responsiveness and accessibility standards ( WCAG ). Manage the debugging process to ensure healthy and functioning marketing websites. Oversee content management system ( CMS ) governance support training workflow and best practices. Team Leadership & Collaboration Lead and mentor a team of web design development UX/UI content and analytics specialists. Manage relationships with external vendors agencies and technology partners. Work with SMC team members and other stakeholders for user testing and feedback needs. Work with IT and other campus partners in the procurement of new web & marketing technology. Ensure the documentation of new processes technology consistency guides training materials and style libraries. Participate in the hiring and performance evaluations of team members. Foster a culture of innovation collaboration and continuous improvement. Analytics & Performance Measurement Establish KPIs and use data-driven insights to optimize the website for conversions and engagement. Conduct regular audits usability testing and competitive analysis to refine strategies. Implement A/B testing and personalization strategies to enhance user experience. Measure and report through analytics and other tracking systems.
Required Qualifications
6 years of experience in web design/development UX/UI and web strategy. 4 years of experience in web programming using technologies like HTML CSS JavaScript jQuery PHP MySQL WordPress GitHub REST APIs and have a general understanding of REST API design web service architecture and other languages. Strong understanding of CMS platforms (e.g. WordPress Drupal Modern Campus) UX/UI best practices and web technologies. Experience in web content optimization for SEO and improving engagement. Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation) Google Analytics Google Tag Manager dashboard SEMrush and other tools to support marketing goals. Experience with tools like SiteImprove for accessibility standards ( WCAG ) compliance and web security best practices. Proven leadership experience managing teams and cross-functional projects. Strong project management skills with experience using tools like Asana Jira or Trello. Excellent communication skills both written and oral and interpersonal skills. Strong commitment to customer service and teamwork. Ability to work under tight deadlines and sometimes shifting priorities.
The Director Web Strategy & Development is a strategic leader responsible for shaping the vision strategy and execution of Chapman Universitys web ecosystem. This role drives the evolution of the universitys digital presence by delivering engaging accessible high-performing and user-centered web experiences that advance institutional priorities strengthen the Chapman brand and support enrollment engagement and reputation. This position requires a unique blend of strategic leadership technical expertise web design and development experience and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development optimization and governance of the universitys web platforms. The role is both strategic and operational serving as a trusted advisor to university leadership while remaining closely connected to the technical direction architecture and implementation of the web ecosystem. This is an exciting opportunity to lead a major digital transformation including the redesign of Chapmans flagship website modernization of web governance and the development of scalable digital experiences that serve key audiences. This position is in person in Orange CA. The successful candidate will be expected to be in full-time in office.
Responsibilities
Strategic Web & MarTech Leadership Drive the strategy roadmap and execution of the universitys web presence aligned with institutional marketing and enrollment goals. Lead website governance to ensure brand consistency usability and accessibility and technical excellence across all digital properties. Partner and collaborate with marketing teams content owners and creators to ensure engaging high-quality user-centered content and a seamless digital experience. Collaborate with IS&T legal and other campus partners to ensure web platforms meet security privacy accessibility and regulatory compliance requirements. Help facilitate the research implementation training and technical maintenance of our marketing technology stack. Build trusted relationships with campus leaders and communicate digital strategy performance and recommendations through data-driven insights clear presentations and actionable roadmaps. Web Design Development & Optimization Lead the strategy architecture design development and continuous optimization of Chapmans web ecosystem to deliver exceptional user-centered digital experiences. Oversee website architecture user experience (UX) and interface design (UI) to improve usability engagement and conversion. Direct the planning prioritization and execution of website enhancements redesigns platform upgrades and performance optimization initiatives. Lead the web development teams project intake prioritization resource planning and delivery to ensure projects are completed on time and within scope. Code websites using HTML CSS JavaScript jQuery PHP WordPress GitHub REST APIs and have a general understanding of other languages. Ensure all digital experiences are optimized for SEO mobile responsiveness and accessibility standards ( WCAG ). Manage the debugging process to ensure healthy and functioning marketing websites. Oversee content management system ( CMS ) governance support training workflow and best practices. Team Leadership & Collaboration Lead and mentor a team of web design development UX/UI content and analytics specialists. Manage relationships with external vendors agencies and technology partners. Work with SMC team members and other stakeholders for user testing and feedback needs. Work with IT and other campus partners in the procurement of new web & marketing technology. Ensure the documentation of new processes technology consistency guides training materials and style libraries. Participate in the hiring and performance evaluations of team members. Foster a culture of innovation collaboration and continuous improvement. Analytics & Performance Measurement Establish KPIs and use data-driven insights to optimize the website for conversions and engagement. Conduct regular audits usability testing and competitive analysis to refine strategies. Implement A/B testing and personalization strategies to enhance user experience. Measure and report through analytics and other tracking systems.
Required Qualifications
6 years of experience in web design/development UX/UI and web strategy. 4 years of experience in web programming using technologies like HTML CSS JavaScript jQuery PHP MySQL WordPress GitHub REST APIs and have a general understanding of REST API design web service architecture and other languages. Strong understanding of CMS platforms (e.g. WordPress Drupal Modern Campus) UX/UI best practices and web technologies. Experience in web content optimization for SEO and improving engagement. Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation) Google Analytics Google Tag Manager dashboard SEMrush and other tools to support marketing goals. Experience with tools like SiteImprove for accessibility standards ( WCAG ) compliance and web security best practices. Proven leadership experience managing teams and cross-functional projects. Strong project management skills with experience using tools like Asana Jira or Trello. Excellent communication skills both written and oral and interpersonal skills. Strong commitment to customer service and teamwork. Ability to work under tight deadlines and sometimes shifting priorities.
Required Experience:
Director
