Director, Web & Digital Experience

Role Overview

The Director Web and Digital Experience leads Hylands global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation accelerates buyer journeys and delivers measurable business outcomes.

Partnering closely with Demand Generation Marketing Strategy & Operations Product Marketing and Sales this leader aligns digital experience strategy to brand recognition revenue goals and go-to-market priorities. The role also drives modernization of Hylands digital presence through AI-enabled capabilities data-driven decision-making and continuous optimization.

Key Responsibilities

Website Strategy & Pipeline Impact

• Define and lead global website strategy aligned to growth pipelinebrandand customer experience goals

• Establish the website as a measurable contributor to pipeline creation progression and conversion

• Leveraged focused GEO/AEO approaches to keep Hyland top of mind in keyonline topics

• Strategically helpestablishHylands brand and evolving category inmarketon our web properties.

• Translate go-to-market priorities into scalable digital experiences supporting campaigns ABM and full-funnel engagement

Performance & Optimization

• Own website performance metrics including traffic quality conversion engagement and pipeline contribution

• Establish KPIs reporting and operating rhythms aligned to marketings performance model

• Drive continuous optimization through testing personalizationAEO/GEOSEO and data-driven experimentation

Digital Experience & Journey Integration

• Enable seamless end-to-end buyer journeys from engagement through conversion

• Integrate segmentation personalization and ABM strategies to improve relevance and pipeline velocity

• Align website experiences to campaign strategy and sales engagement

Cross-Functional Alignment & Operating Model

• Partner across marketing sales and regional teams to support integrated execution

• Balance centralized strategy with regional needs to drive consistency and scale

• Provide visibility into website performance and digital engagement trends

Content Technology & Innovation

• Oversee content governance UX and information architecture to ensure consistency and usabilityandoptimizedfor AEO/GEO

• Evolve the web technology ecosystem (CMS analytics personalization experimentation)

• Leverage AI and emerging technologies to improve speed personalization and performance

Leadership & Operational Excellence

• Lead and develop a high-performing website and digital experience team

• Establish scalable processes governance and best practices

• Drive a culture of accountability experimentation and continuous improvement

Experience & Qualifications

• 10 years in digital marketing website strategy or digital experience leadership

• Demonstratable experience with keeping pace of AEO/GEO needs

• Proven success driving website performance tied to pipeline engagement and business outcomes

• Experience aligning digital strategy to revenue and full-funnel marketing execution

• Expertisein website strategy UX SEO analytics and conversion optimization

• Familiarity with personalization ABM and marketing technology platforms

• Strong cross-functional leadership and stakeholder management skills

• Experience leading digital transformation andleveragingAI to improve performance

Hyland is the pioneer of the Content Innovation Cloud delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland. All rights reserved.

Trusted by thousands of organizations worldwide including many of the Fortune 100 Hylands solutions create the foundation for a connected agentic enterprise where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hylands platform and services please .

Since 1991 it has been Hylands mission to help our employees customers and partners exceed their potential with our industry-leadingcontent services platform. Our employees exude a contagious energy and are passionate about what they do whether its helping customers succeed raising up their fellow Hylanders or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive inclusive workplace is imperative to sustainable success.

As weve grown to a company of nearly 4000 strong we have the opportunity tomake a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications verify identity and comply with legal requirements.