Director, US OmnichannelDigital Engagement

About This Role:

You will join the Business Operations & Insights (BI&O) team within Omnichannel Excellence as an omnichannel and digital lead supporting upcoming brand this role you will ensure a new US Brand or indication is brought to market with highimpact measurable and compliant omnichannel engagement across HCP and Patient audiences.

As part of Biogens Omnichannel Transformation you will leverage an AI-powered next-best-action engine to dynamically determine the optimal channel content cadence and customer engagement strategy. Your focus will be on creating seamless connected experiences that anticipate customer needs and deliver value at every touchpoint.

This position reports to the Senior Director US Omnichannel Engagement and collaborates with cross-functional teams to bring next-generation engagement to life. This position will also coach other peer members of the Engagement team.

Youll lead the intersection of digital capability and Brand strategy ensuring that each engagement touchpoint email web media social SEO/GEO etc. is data-informed insight-driven and fully aligned to the Brand objectives and customer needs.

This role is a digitally fluent strategist and trusted Brand partner able to connect business objectives with flawless digital execution leveraging Omnichannel excellence principles.

This position will have strong influence/engagement with the senior leadership of our new brand launches.

What Youll Do:

Lead Omnichannel/Digital Strategy and Execution:

• Translate launch strategy positioning focused on new brand assets into omnichannel launch plans including journey mapping channel mix content sequencing etc. Drive and optimize experiences with support of a Decision Engine
• Build launchready customer experiences across HCP and Patient segments that align with brand strategy and competitive dynamics.
• Ensure all launch touchpointsfrom unbranded awareness through branded conversionare aligned connected and measurable.

Brand Partnership:

• Act as the dedicated Omnichannel/Digital Experience Architect for your assigned TA translating Brand objectives into orchestrated AI-enabled customer journeys

• Design engagement flows that leverage next-best-action recommendations for customer channel content and cadence
• Guide brand teams on experience design principles channel appropriateness and content sequencing in accordance with brand objectives
• Serve as a single primary contact in driving Omnichannel/Digital strategy/End-to-End (E2E) execution guiding strategy customer journey and campaign planning digital execution and customer experience design.
• Ensure Media plan is well integrated
• Own E2E accountability of planning execution and performance of campaigns
• Collaborate with cross functional omnichannel teams (Media Operations Decision Science) & IT to ensure best in class planning and implementation
• Partner with cross-functional stakeholders (PRC Privacy Regulatory IT Field Patient Services) to align on support needed and cross functional opportunities
• Guide Brand teams on channel/content appropriateness based on best practices

Digital Operational End-to End Accountability

• Guide brand teams on experience design principles channel appropriateness and content sequencing in accordance with brand objectives

• Act as the key Omnichannel/Digital subject matter expert translating strategy into business requirement documents for the operations team
• Translate experience designs into actionable business requirements for operational teams
• Working with the Omnichannel Capabilities team ensure campaigns are implemented accurately compliantly and on time

Digital Fluency/Innovation/AI

• Possess a solid understanding of the next generation of Omnichannel using AI driving next best actions with customer content cadence and channel.
• Stay ahead of digital industry trends including AI-enabled marketing next-best-action personalization and emerging patient/HCP engagement channels

Optimization & Continuous Improvement

• Take E2E accountability for the performance of omnichannel campaigns ensuring they meet Brand objectives
• Collaborate with Decision Sciences to interpret AI-driven insights and refine next-best-action logic
• Champion tagging tracking and reporting readiness from the outset of planning
• Optimize campaigns based on Decision Science Analytics

Who You Are:
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach and you work with a solutions-oriented mindset a sense of urgency and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric innovative and value-driven way.

Qualifications:

Required Skills

• Minimum of 10 years Omnichannel/Digital engagement healthcare client experience with a focus on strategy planning execution in Pharmaceutical Biotech
• Omnichannel Launch & Engagement expertise. Proven experience leading Omnichannel and digital engagement strategies for brand launches using Decision Engines with demonstrated ability to translate brand strategy into cohesive measurable HCP and Patient experiences across the full engagement funnel.
• Strategic Execution. Strong capability to own endtoend omnichannel planning execution and performance for assigned brands or therapeutic areas balancing strategic design with handson leadership of deliverywithout requiring seniormost enterprise ownership.
• AIEnabled Omnichannel Fluency
  Solid working knowledge of AIdriven nextbestaction frameworks personalization and orchestration engines including the ability to partner with analytics and operations teams to apply recommendations for channel content cadence and customer targeting.
• Brand Partnership & Influence
  Demonstrated ability to serve as a trusted omnichannel thought partner to Brand teams influencing decisions on experience design channel mix content sequencing and engagement strategy while aligning closely to brand objectives and launch priorities.
• EndtoEnd Campaign Accountability
  Proven ownership of omnichannel campaigns from planning through execution and optimization ensuring ontime compliant delivery and accountability for performance outcomes rather than tasklevel execution alone.
• Digital & MarTech Operational Acumen
  Handson experience translating omnichannel strategies and experience designs into clear business requirements for operational and IT teams with strong understanding of MarTech ecosystems and digital activation processes.
• CrossFunctional Collaboration
  Demonstrated ability to work effectively across Media Omnichannel Operations Decision Science IT PRC Regulatory Privacy Field and Patient Services to align priorities and deliver integrated solutions.
• Experience Design & Journey Thinking
  Strong skills in customer journey mapping and experience design ensuring engagement flows are connected insightdriven and optimized across channels rather than delivered as disconnected tactics.

• AnalyticsDriven Optimization Mindset
  Ability to interpret performance data and AIdriven insights in partnership with Decision Science teams using findings to optimize engagement strategies journeys and nextbestaction logic over time. Optimize campaigns based on Decision Science Analytics.

Education:

• BA/BS required MBA preferred

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Additional Information

Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.

Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:

• Medical Dental Vision & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10000 per calendar year
• Employee Resource Groups participation

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.