Director, U.S. HCP Marketing Strategy, Rare Hematology

This is what you will do:

As part of theHematologyandNephrology(Hem/Neph) team the Director -TMA will report to the marketing leadaHUS/TMAand partnerswith the US cross-functionaland globalteams to driveHSCT-TMAstrategiesand is a unique opportunity to supportalaunchwith a major impact on the successofour leading Alexion productin a play acriticalrole infinalizingthe launch plan andidentifyingcritical launch success factors and developingand executingtactics and programs for market shapingand launch success.

You willbe responsible for:

• Leading the US commercial launch preparationand executionfora new TMAindication including identification ofprioritiesdefinitionand execution ofHCP strategieswith the support ofa senior manager

• Lead the creation and executionofbrandplans including disease educationand HCP initiatives.

• Creating andexecutingHCPtactics inclusive of personal and non-personal disease educationand product promotion

• Developing commercial insights generation planssuch as market research and advisory board KOL target lists andcoordinating withappropriate cross-functionalteams on KOL engagement plansfor HSCT-TMA

• Workingcollaboratively across US commercial team with close collaboration withPatientmarketing directoraHUS/TMAand AD digital marketingaHUS/TMAas well as key cross functional partners like global team medical affairs market access patient advocacy legal and compliance tosupportflawless execution of launch planningfor HSCT-TMA

• Refinelaunchbrand value proposition and message platformfor the USin partnership with global marketing medical HEOR patient advocacy and market access

• Developinglaunch strategy and execution plan across personal and non-personal channel for HCPs

• Partner closely with sales leadershipTLL leadershipand trainingto ensure alignment and flawless execution

• Develop strategic partnerships with key opinion leaders and specialty centers.

• Foster an innovative and patient-centric culture throughout launch activities.

• Managingbrand AOR and other agencies as well as launch budgetproviding regular updates to executive leadership.

• Monitor and evaluate launch performance metrics adaptingHCPtactics and strategy as needed.

• Ensure compliance with all relevant regulations and internal policies in promotional activities.

You will need to have:

• Bachelors degree in life sciences business or related fieldrequired

• 8years experiencein Biotech/pharma with at least 3 years in rare disease or specialty marketing.

• Strong understanding ofUScommercialization strategies market access challenges and patient/carepathwayin rare diseases.

• Previousexperience preparing and executing alaunch in the U.S. isrequired

• Excellent interpersonal skills withdemonstratedtrack recordand ability to drive results as an effective team member and cross-functional leader.

• Mustdemonstratean energy enthusiasm and passion which brings a positive approach to all challenges and team

• Strongproject managementcollaboration relationship building / networking skills

• Ability toengage in scientific discussions withKOLsfor commercial purposes

• Ability to work effectively in a matrixed cross-functional environment.

• High sense of ethics and responsibility

• Ability to travel asrequiredto meet business needs up to 30%

• The duties of this role aregenerally conductedin an office environment. As is typical of an office-based role employees must be able with or withoutaccommodationto:use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (MBA MSc PharmD etc.)

• Prior experience at Director level in Marketing.

• Prior experience in HematologyTransplantationor Immunology

• Prior experience working with multi-disciplinarycare teamsinfluencing clinical protocoldevelopmentand navigating hospital in-patient dynamics

The annual base pay for this position ranges from $ 194126.40 - 291189.60 Annual USD. Base pay offered may vary depending on multiple individualized factors including market location job-related knowledge skills and addition our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program 401(k) plan; paid vacation and holidays; paid leaves; and health benefits including medical prescription drug dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and furtherance of that mission we welcome and consider applications from all qualified candidates regardless of their protected characteristics. If you have a disability or special need that requires accommodation please complete the corresponding section in the application form.